Jen DeVore Richter

Jul 31

Magazine Funnel – Debut at Dan Kennedy Event

By Jen DeVore Richter magazine funnel No Comments

“You attract into your life what you desire and focus on.” This quote by Dan Kennedy became a real life manifestation for me on July 30 , 2020 when I stepped on stage at a Magnetic Marketing virtual seminar on magazine funnels as one of a handful of expert presenters on direct response marketing.

Before I get to that, let me set the background story…

In 2015, I was introduced to Dan and his NO BS style of marketing and business growth when I walked in the doors of one of his national conferences as an attendee. I must admit his gruff no-nonsense style was a bit intimidating to me at first. Dan isn’t as much concerned about your feelings and ideas as much as he is your results. He dishes out tough love instead of sugar coating what you need to hear. I’ve come to love and appreciate that about him and adopted some of his style as my own.

In 2017, at my second big conference for GKIC-NO BS Inner Circle, I started to picture myself on stage presenting my success to the community. It was a way to hold myself accountable for getting real results in my business.

Three years later, that vision became a reality.

Darin Spindler, the new face of Magnetic Marketing™ and my interviewer on stage this week, put it to me straight as we were reviewing show notes when he said, “I’m surprised by you. Dan has always said that women with hyphenated last names are usually repelled by him.” Darin Spindler and Dan Kennedy

I almost laughed as I smiled wryly. I realize I’m not the prototypical woman in business since I am the champion of the “Boss Women Rock” mission and a conservative capitalist at the same time. I love going against the grain.

The reason I was asked to present to the Magnetic Marketing™ member community is because I’ve created a simple yet effective marketing system called “The Magazine Funnel” that helps service professionals build their authority and their email list at the same time so they can monetize faster and without the headache that comes with setting up the tech.

I first built the system for myself and after getting jaw dropping results, created a done-for-you system for clients. Businesses in a variety of different industries are dominating their competition and making the phone ring with my industry leading magazine funnel process now.

I call it Instant Media Mogul™.

Here’s why I created the magazine funnel:

You need to build authority, but your fortune is in your list. Instead of wasting $20K to publish a book on Amazon and relinquishing access to the buyer list, a magazine funnel accomplishes both goals at a fraction of the cost and in about 1/10 of the amount of time.

Here are some of my clients who have benefited from a magazine funnel:

a data forensics company whose #1 source of leads (attending industry conferences) was eliminated due to COVID-19. In the first 60 days, they’ve generated 40 leads from their magazine funnel.
the leader of a Facebook group who had over 1,500 members, but not one email in her database and needed to sell out her conference and monetize her members. Mission accomplished. She also booked an interview with Jack Canfield from Chicken Soup for the Soul and put him on the cover of her magazine.
a famous YouTuber with over 50,000 subscribers who knows he needs to move his subscribers onto his email list if he wants to monetize his new virtual mastermind. The magazine funnel is his bridge to sell more to existing fans.
a female custom home builder who needed to dominate the “good ole’ boy network” in her city. Within 2 weeks of her magazine funnel launch, she booked a $400,000 project.
a new business coach who needed a way to get booked on stages so she could use speaking as her #1 lead generation strategy. In the same year she launched her magazine funnel, she was booked to speak Internationally and won “Innovator of the Year” for excellence in business coaching (yep- that was me!)
an endodontist who needed a way to generate referrals from the general dentists in his community.
A 60 year old family owned metal roofing company who has only ever relied on word of mouth and has generated 39 leads from online marketing since launching a magazine funnel. Their roofs are selling like crazy during an economic crisis.

Everything I preach, teach, and practice can be directly attributed to Dan Kennedy and what I’ve learned and implemented by being a student of Magnetic Marketing™. It was my great honor and privilege to share the stage with Dan.

To learn more about magazine funnels, please visit www.InstantMediaMogul.com.

May 19

Magazine Funnel – Instant Media Mogul

By Jen DeVore Richter magazine, magazine funnel No Comments

YES.

Image is everything.

Like it or not, if you’re selling services, your credibility is everything.

Are you trying to land clients in a competitive industry and looking for a way to build credibility that doesn’t take years?

Or, are you ready to take your message to a larger audience and need a tool that represents you with quality and prestige?

Having your own magazine and an automated system for nurturing your subscribers to the next step in your process is guaranteed to WOW buyers.

Here’s what many people overlook: leveraging a magazine is more than just a pretty cover. You need a system on the back end set up and done for you that makes your future clients feel supported and nurtured.

With a high level of quality, we’ve made it extremely easy and simple for you to attract, convert, and retain clients at a fraction of the cost that it would take you to publish a book, create your own TV show, or launch a multi-step digital marketing campaign.

Not to mention, we handle all the logistics around creating content, managing your brand, and getting the message just right.

Once you lock in your publication, you will experience first-hand just how fun marketing can be!

If you want to see an exciting video with case studies click the link below.

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Mar 02

How to Generate Leads for Your Business: Match Your Marketing to the Way that People Buy

By Jen DeVore Richter business coach, online sales, social media No Comments

The Buyer’s Journey: Match Your Marketing to the Way that People Buy and Generate Leads

Today’s consumers are savvy and skeptical. They’ve seen it all, heard it all, and expect more out of the brand’s they do business with.

They’re tired of the pitch-fest, brand focused advertising that floods the airways and clogs up their social media channels.

Instead, they demand to be wowed. They demand to be informed. They demand a better experience from the first touch-point to the last.

The problem for most business owners and marketers is that the old school marketing education that is perpetuated by the small business institutions is outdated. It’s fluff-filled, brand focused, “look for the next sale” strategies have resulted in dismal high failure rates for small business.

The fact that 80% of small businesses fail is a problem that these institutions continue to ignore and instead focus on selling their memberships instead of helping businesses truly grow.

Once I left my corporate career as the head of advertising at NASA Kennedy Space Center and started to consult with business owners and other marketers, I started to realize that there was a lot of bad information out there about how to market a business.

So I decided to do something about it.

I set out on a mission to pull back the curtain and shed light on the truth about how to really make your marketing work.

I know that for the Entrepreneurial Spirit to thrive, we need to break the cycle and get real. It’s time to take back the American Dream.

Here’s the big idea: If you want to generate new leads, you must match your marketing to the way that people buy.

Understanding The Buyer’s Journey

The key to generating leads is understanding the Buyer’s Journey. The Buyer’s Journey is a marketing and sales concept that basically begins with the idea that regardless of what you sell and who you sell it to, your customer’s are on a problem solving journey.

There is a problem they have that they don’t want and a pleasure or outcome they want that they don’t have.

Understanding exactly what the problem is that keeps your customers up at night is the first step in getting your marketing to work on social media or even offline.

You must know what that problem is in your customer’s language.

Without using industry jargon or trade terminology, how would your customer’s describe that problem in their own words?

If you feel like you’re too close to it and don’t really know what words your customer’s would use, here’s a simple hack to getting the answer: ASK THEM!

Conduct five interviews with your ideal, perfect prospects and clients and write down what they say about it. Use those words in your customer focused marketing.

Next, the key to making this work is to understand that only 1% of consumers who see your marketing messages are “Now Buyers” meaning they are ready to buy from you or hire you now.

The vast majority, 99% of the market isn’t aware of the problem you solve, isn’t convinced they need to solve it, and doesn’t know which vendor to choose. If you only use Tactical Marketing to market to “Now Buyers” you’re missing out on 99% of the revenue and market potential.

The key to tapping into the 99% of hidden revenue potential is that marketers should match their marketing to way today’s savvy and skeptical consumers buy and provide information that moves them along the Buyer’s Journey.

How to Generate Leads: Apply the Buyer’s Journey to Social Media

The key to creating a strategy that matches your marketing to the way that people buy on social media is to create content focused on the three types of buyers: Buyer's Journey - generate leads

Future Buyer’s
Soon-to-Buy Buyer’s
Now Buyer’s

Social media content ideas for future buyer’s include:

Live videos that breakdown the hidden costs of not solving a problem

Video interviews with experts on related topics
Testimonials from happy customers
Daily “behind the scenes” posts to your stories
Update your social media “bumper sticker” (your cover image, profile photo and About Us section”) to focus on your customer’s desired outcome
Be the guide – post conversation starters on your pages

Social media content ideas for soon-to-buy buyer’s include:

Live videos that cover frequently asked questions
Autopost your blog posts to social media
Announce your next live event
Give your reader’s a downloadable gift (ex: a Checklist)
Move your social media fans to your email list
Reply to comments with open ended questions

Social media content ideas for now buyer’s include:

“Deal of the Day” offers
Create default replies so your customer gets an immediate response when they inquire even if you’re busy
Capture hot leads and send them a personalized message
Install the Facebook pixel on your landing pages so you can retarget website visitors with ads
Set up referral links for your strategic partners
Interact personally on other pages in your niche (neighborhood Facebook groups)

Understanding the Buyer’s Journey and applying it to your social media marketing efforts can take you from an unwelcome pest to a welcome guest in your customer’s social media feed if you match your marketing to the way that people buy.

Create the inspiring, educational, and fun content that will WOW buyers and watch your business grow!

About Jen DeVore Richter

Jen DeVore Richter is the former head of advertising for NASA at Kennedy Space Center recently awarded “Innovator of the Year” for excellence in Business Coaching. She is a professional speaker on the topic of marketing as well as women in leadership. Jen is a Certified Platinum business coach globally recognized for her fluff-free, results oriented approach and mastery of direct response marketing messages.

Feb 28

publish your own magazine Instant Media Mogul

How to Publish a Magazine

By Jen DeVore Richter branding, magazine No Comments

If you want to be seen as the go-to expert in your industry and monetize your message, a magazine is the celebrity choice and now is the savvy entrepreneur’s choice as well.

But, you’ll need more than just a pretty cover to make a magazine work for your business.

Having your own magazine can be a fun and rewarding experience when you think about all the attention you will receive, but how do you know that a magazine can be a money maker for your business?

You ensure success by crafting a plan that accomplishes at least one (and maybe more) of these goals: Instant Media Mogul

acquisition of new leads from your website
opens doors for bigger opportunities (speaking engagements, interviews, etc.)
referral campaign to best partners
newsletter to top VIPs
follow up and reactivation campaign to past clients
internal marketing piece to increase client spending

Joanna and Chip Gaines from HGTV’s Fixer Upper debuted their lifestyle brand’s magazine with the largest retailers selling out The Magnolia Journal on Day One.

Oprah Winfrey’s O Magazine maintains success after 18 years even while audiences move from TV.

The Pioneer Woman Ree Drummond from Food Network fame launched a magazine to capitalize on her 25 million social media fans.

Even movie stars like Gwyneth Paltrow are launching magazines because it’s “very legitimizing for the brand—and a really interesting way of … getting across our point of view and what our values are.”

Success leaves clues: celebrity brands thrive with magazines.

Are you next?

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Feb 10

How to Publish Your Own Magazine

By Jen DeVore Richter business coach, video No Comments

HOW TO PUBLISH YOUR OWN MAGAZINE LIKE OPRAH

BUILD INFLUENCE IN YOUR INDUSTRY BY PUBLISHING YOUR OWN MAGAZINE

You want to to build your authority and credibility FAST without wasting time and money? Today I’m going to share how to create your own magazine funnel to get new prospects, new clients and more respect from your peers. I applied this exact formula in my business and it resulted in me winning “Innovator of the Year” for business coaching globally in 2019. Watch this video and steal my Magazine Funnel Formula!

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Feb 03

How to Attract New Clients to Your Business

By Jen DeVore Richter business coach No Comments

If you’re not attracting clients that value you and want to pay your rates, your system is broken. Good news! It can be fixed!

Here’s the truth: only 1% of the people that see your marketing when you put it in front of them are “Now Buyers” meaning that they are in need of your services right then.

99% are NOT Now Buyers. The vast majority will need to be nurtured through time. For some that amount of time could be years, for others months, and for some just days. The fortune is in the follow up.

Plus, today’s savvy and skeptical consumers expect more out of the brands they do business with. They need and value information that helps them make decisions.

MATCH YOUR MARKETING TO THE WAY PEOPLE BUY

To maximize your marketing, you will need a system to attract prospects, stay top of mind, and make the right offers that move them to the next step in your sales process at the right time for them.

We owe it to them to make our marketing fun and valuable!

This is called the Buyer’s Journey.

The best way to nurture the Buyer’s Journey is with a funnel because it can be automated.

I know from experience, that it’s just too difficult and time consuming for most business owners to manually chase after clients one at a time and try to maintain a relationship over years without the proper tools.

Something will fall through the cracks.

Don’t miss out on opportunities to fill your pipeline and land new clients!

website sales funnel I launched this magazine funnel for a client today and she’s already landed highly qualified prospects onto her email list within HOURS with ZERO AD SPEND.

We just matched her marketing to the way her clients buy.

If you’re ready to see where the hidden potential is in your business, please download my FREE SALES AND MARKETING GUIDE to get started.

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Dec 19

Women In Leadership Speaker

By Jen DeVore Richter keynote speaker No Comments

A CNNMoney analysis shows women hold just 5% of the CEO jobs in the S&P 500 which means only 24 of 500 companies have female CEOs.

However, according to American Progress, they earn almost 60 percent of undergraduate degrees and 60 percent of all master’s degrees.

Women earn 47 percent of all law degrees and 48 percent of all medical degrees.
Women earn 38 percent of MBAs and 48 percent of specialized master’s degrees.
Women account for 47 percent of the U.S. labor force and 49 percent of the college-educated workforce.

Based on Jen DeVore’s anecdotal research, the reasons some women never have a seat at the C-suite table include:

being the only woman in the room
being held to a higher standard
Knowing how to advocate for myself
balance – boundaries and pushing yourself
confidence – when something is earned and deserved to ask for it
more women paving the way for more women

Companies that value women in leadership and have women in leadership initiatives can turn this around.

One of those companies is Trustpilot. Through their TWIL program (Trustpilot Women in Leadership) they have added more women to the C-suite and are reaping the rewards.

A key concept that their women in leadership program is based on is providing strong female role models and advisors to their employees.

Recently Trustpilot invited Jen DeVore Richter to present her signature women in leadership program Claim Your Stage: Success Secrets to Move Up, Make More and Thrive.

The big idea from her experiential presentation is Clarity + Confidence = Freedom

How to get really clear, really fast
How to find your voice
How to communicate your personal power

During this 2-hour program, each participant was encouraged to share and walk away with:

-a bolder vision of their career and life

-a personal values statement for alignment

-a personal mantra for confidence building

Jen also provided a personal Action Guide for each participant as well as hosted a book signing (books included) for Boss Women Rock.

Here’s what the organizers had to say:

To inquire about booking Jen DeVore for your women in leadership initiative, please call (904) 382-7255 or email her via the Contact Form.

Nov 13

5 Marketing Campaigns Needed for Your 2022 Marketing Plan

By Jen DeVore Richter marketing consultant No Comments

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These are the NO BS, fluff-free campaigns you will need regardless of what you sell and who you sell it to.

Let me put it this way. These 5 campaigns apply to you if you sell:

Medical and health services
Legal services
Real estate investments
Internet, tech services, and SAAS
Creative and design services
Products
Contracting services
Financial services
Hospitality and entertainment
Professional speaking, coaching, and consulting services
Any other industry not mentioned here 😉

In no order of importance, the 5 Marketing Campaigns you will need for 2022 are:

New lead acquisition campaign
Referral campaign
Newsletters to your top customers, clients or patients & referral partners
Follow up and reactivation campaign
Internal pieces to increase customer spending

Let’s break it down one by one.

New Lead Acquisition Campaign – this is the strategy for attracting and acquiring new leads at the top of your sales funnel. This includes online community building, email list building, new listeners and viewers of your show, and other top of the sales cycle suspects and prospects that are just starting the journey with you.
Referral Campaign – your strategic partners deserve a focused and well thought through strategy for how you plan to stay top of mind with them. Don’t rest on your laurels on this campaign. Plan for exactly how, when, and why you are going to ask for referrals. Create a system out of this process and 10x your referrals in 2022.
Newsletters – want to get attention and stay top of mind with your best customers, clients or patients & referral partners? A monthly newsletter delivered straight to their mailbox will do the trick. It doesn’t have to be the boring type either. Mix it up! Perhaps a magazine style newsletter fits your brand?
Follow up and reactivation campaign – let’s face it. There is probably a whole list of older prospects who never pulled the trigger and former clients, customers, or patients, who could still use your services. It’s never too late to follow up! Create a follow up and reactivation campaign to maximize ROI on the money you spent to attract those leads in the first place.
Internal pieces to increase customer spending – do you have events planned for 2022? What about special program offers, new product launches, or new services being added? Don’t forget to create specific campaigns to market to your internal and existing audiences.

There you have it. The 5 campaigns you must have for your 2022 Marketing Plan.

If you’re not sure where to start or would like some expert advice on planning and executing these campaigns, I’m here to help.

Just use the Contact Form to reach out!

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Nov 05

Top Denver Marketing Company

By Jen DeVore Richter marketing consultant No Comments

Are you a business owner searching for the best marketing consultant to take your company to the next level?

Did you know there is a proven and tested formula for marketing a business? Learn this formula, and you will see an immediate increase in your number of sales. top denver marketing company - Jen DeVore

Denver based marketing consultant Jen DeVore Richter recently put Colorado in the global spotlight at a business coaching conference in Cancun, Mexico when she was awarded “Innovator of the Year” for her results-oriented approach and Rising Influencer Profit Process™.

Jen shared from the stage that, “Business leaders responsible for growth are fed up with agencies that overpromise and underdeliver. They’re sick of the shiny objects on social media and deserve the truth about what it really takes to dominate a market.”

She continued, “Companies are tired of spending tens of thousands of dollars on big fancy websites and hours on social media only to get no result from it. And consumers are tired of being sold to! They demand more from the brands and businesses they support. It’s time to match marketing with the way people buy.”

Two key concepts Jen shared that are shaking up the way products and services are being marketed are the Buyer’s Journey and the Conversion Equation.

The Buyer’s Journey – This concept proves that regardless of what you sell and who you sell it to, your customer’s are on a journey. Only 1% are “Now Buyers” meaning they are ready to buy from you or hire you now. 99% of the market isn’t aware of the problem you solve, isn’t convinced they need to solve it, and doesn’t know which vendor to choose. To untap new markets, your marketing will need to solve those problems. If you only market to “Now Buyers” you’re missing out on 99% of the revenue and market potential. Marketers should match their marketing to way today’s savvy and skeptical consumers buy and provide information that moves them along the Buyer’s Journey.

Conversion Equation – This copywriting strategy focuses all the marketing messages on getting the consumers attention, engaging they’re interest, educating them with information, and creating a compelling offer that matches where they are on the Buyer’s Journey.

She concluded that marketing that focuses on “Call Today, Free Consultation, Buy Now” messages is doomed to fail because it does not match the way consumers buy.

For more information about matching your marketing to the way people buy, download a free ebook at www.JenDeVore.com

Oct 29

Jen DeVore Richter Wins “Innovator of the Year” Global Award for Excellence in Business Coaching at International Conference in Cancun, Mexico

By Jen DeVore Richter business coach, keynote speaker No Comments

Karl Bryan, Chairman of Leader Publishing Worldwide presented Jen DeVore Richter with the prestigious award selecting her as the winner from over 700+ business coaches around the world.

Karl Bryan, Chairman of Leader Publishing Worldwide presented Jen DeVore Richter with Innovator of the Year Award 2019 in Cancun, Mexico

She was also presented with an International Speaker award on the subject of sales and marketing.

Bryan said, “Jen knocked it out of the park. I now know why NASA hired her. She is the most innovative and creative speaker and had every person on their feet. If you’re looking for a speaker, don’t look any further. Jen DeVore is your choice. She’s amazing.”

Conference participant Stacey Saville said, “Very insightful … Willing to share to help people succeed … Jen is dynamic and holds her audience’s attention without even trying … she knows her stuff and shares from experience that is real … if you need someone to energise and motivate your room, Jen is the one to ask … Hands down!”

Dennis Hohman said, “Jen DeVore Richter hit the ball out of the park yesterday. She killed it! Totally elite!”

Dennis Murphy commented, “You rocked it Jen! It was an honor to learn from you!”

Pamela Heath remarked, “Well deserved! Just loved your presentation! You rock the house!”

Event co-organizer Adrian Ulsh commented, “Jen not only knocked her presentation out of the park, she destroyed it. She appeared as the favorite on more than 80% of the feedback forms we received. For those of you that acquire the videos of the conference, you’re in for a treat. The information Jen shared paid back double the cost of the event for any coach that applies her training. EXCELLENT job as always Jen.”

Jen’s work as a consultant, coach, and speaker focuses on: “High Impact, Low Cost Marketing Ideas That Wow Buyers”

The question she explores is “How do you match your marketing to the way people buy?”

According to DeVore, this is the million dollar question that must be explored if you want to cut through the clutter of “status quo” marketing and create a rocket ship that can launch sales and grow revenue.

Her aim: to shift your thinking, empower your team, and energize your company to new levels of marketing success with a presentation customized to fit your unique goals and desired outcomes.

Through her candid, concise, and fluff-free approach, you will understand how to:

design a world class marketing & sales development process
create memorable offline and online experiences for buyers
automate menial marketing activities