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Jen DeVore Richter

Publish your own magazine YouTube Video

How to Publish Your Own Magazine

By | business coach, video | No Comments

HOW TO PUBLISH YOUR OWN MAGAZINE LIKE OPRAH

BUILD INFLUENCE IN YOUR INDUSTRY BY PUBLISHING YOUR OWN MAGAZINE

You want to to build your authority and credibility FAST without wasting time and money? Today I’m going to share how to create your own magazine funnel to get new prospects, new clients and more respect from your peers. I applied this exact formula in my business and it resulted in me winning “Innovator of the Year” for business coaching globally in 2019. Watch this video and steal my Magazine Funnel Formula!

 

And don’t forget to grab my Free “Sales & Marketing” Guide HERE: https://jendevore.rocks/

RESOURCES & LINKS MENTIONED IN THIS VIDEO: www.BossWomenRockMagazine.com

 

 

how to attract new clients

How to Attract New Clients to Your Business

By | business coach | No Comments

If you’re not attracting clients that value you and want to pay your rates, your system is broken. Good news! It can be fixed!

Here’s the truth: only 1% of the people that see your marketing when you put it in front of them are “Now Buyers” meaning that they are in need of your services right then.

99% are NOT Now Buyers. The vast majority will need to be nurtured through time. For some that amount of time could be years, for others months, and for some just days. The fortune is in the follow up.

Plus, today’s savvy and skeptical consumers expect more out of the brands they do business with. They need and value information that helps them make decisions.

MATCH YOUR MARKETING TO THE WAY PEOPLE BUY

To maximize your marketing, you will need a system to attract prospects, stay top of mind, and make the right offers that move them to the next step in your sales process at the right time for them.

We owe it to them to make our marketing fun and valuable!

This is called the Buyer’s Journey.

The best way to nurture the Buyer’s Journey is with a funnel because it can be automated.

I know from experience, that it’s just too difficult and time consuming for most business owners to manually chase after clients one at a time and try to maintain a relationship over years without the proper tools.

Something will fall through the cracks.

Don’t miss out on opportunities to fill your pipeline and land new clients!

website sales funnelI launched this magazine funnel for a client today and she’s already landed highly qualified prospects onto her email list within HOURS with ZERO AD SPEND.

We just matched her marketing to the way her clients buy.

If you’re ready to see where the hidden potential is in your business, please download my FREE SALES AND MARKETING GUIDE to get started.

DOWNLOAD FREE SALES & MARKETING GUIDE
cherry creek business coach

Cherry Creek Business Growth Depends on Effective Strategies for Business Owners

By | business coach, marketing consultant | No Comments

Cherry Creek business owners are enjoying the benefits of being based in a “magnet for commercial activity” according to the Denver Business Journal.

https://www.bizjournals.com/denver/news/2019/05/09/cherry-creek-commercial-development.html

However, they are not immune to the challenges that all small business owners face across the country, namely generating enough customers, clients, and patients to sustain growth and planning for profitability.

Cherry Creek health providers, advisors, restaurateurs, practice owners, shop owners, and office owners can all benefit from proven, effective marketing strategies that produce real results.

Cherry Creek Business Coach Jen DeVore Richter

Cherry Creek Business Coach Jen DeVore Richter

Here are a few key strategies that all businesses should adopt in order to grow revenue:

  • Tip #1 – ensure your business has a Market Dominating Position statement. For example, Domino’s Pizza built a billion dollar empire on one sentence: hot, fresh pizza delivered in 30 minutes or less. Guaranteed. What is the valuable advantage your company has over your competition that your customers, clients, or patients care about?
  • Tip #2- price your products and service for profit, not based on what the competition is charging. Use bundled pricing strategies to offer more value. Today’s savvy consumer is looking for the best value. Value doesn’t mean that they’re looking for the cheapest price. Packaging products and services together to provide more value is a powerful way to sell more without discounting.
  • Tip #3- as the business owner, make marketing your #1 responsibility. Don’t fall for the trap of working “in” the business, and not “on” the business. Many entrepreneurs suffer from burnout and stress from juggling it all. But the most important priority for any business owner to focus on is where the next customer, client, or patient is going to come from.

Facts are facts. If Cherry Creek business owners are going to thrive, more education and empowerment around how to drive revenue is needed.

Yes! Send me a free business building gift for free!
women in leadership

Women In Leadership Speaker

By | keynote speaker | No Comments

A CNNMoney analysis shows women hold just 5% of the CEO jobs in the S&P 500 which means only 24 of 500 companies have female CEOs.

However, according to American Progress, they earn almost 60 percent of undergraduate degrees and 60 percent of all master’s degrees.

  • Women earn 47 percent of all law degrees and 48 percent of all medical degrees.
  • Women earn 38 percent of MBAs and 48 percent of specialized master’s degrees.
  • Women account for 47 percent of the U.S. labor force and 49 percent of the college-educated workforce.

Based on Jen DeVore’s anecdotal research, the reasons some women never have a seat at the C-suite table include:

  • being the only woman in the roomwomen in leadership speaker Jen DeVore
  • being held to a higher standard
  • Knowing how to advocate for myself 
  • balance – boundaries and pushing yourself
  • confidence – when something is earned and deserved to ask for it
  • more women paving the way for more women

Companies that value women in leadership and have women in leadership initiatives can turn this around.

One of those companies is Trustpilot. Through their TWIL program (Trustpilot Women in Leadership) they have added more women to the C-suite and are reaping the rewards.

A key concept that their women in leadership program is based on is providing strong female role models and advisors to their employees.

Recently Trustpilot invited Jen DeVore Richter to present her signature women in leadership program Claim Your Stage: Success Secrets to Move Up, Make More and Thrive.

The big idea from her experiential presentation is Clarity + Confidence = Freedom

  1. How to get really clear, really fast 
  2. How to find your voice
  3. How to communicate your personal power

During this 2-hour program, each participant was encouraged to share and walk away with:

-a bolder vision of their career and life

-a personal values statement for alignment

-a personal mantra for confidence building

Jen also provided a personal Action Guide for each participant as well as hosted a book signing (books included) for Boss Women Rock.

Here’s what the organizers had to say:

To inquire about booking Jen DeVore for your women in leadership initiative, please call (904) 382-7255 or email her via the Contact Form.

 

top denver marketing consultant

5 Marketing Campaigns Needed for Your 2020 Marketing Plan

By | marketing consultant | No Comments

Working on your marketing plan for 2020? 

These are the NO BS, fluff-free campaigns you will need regardless of what you sell and who you sell it to.

Let me put it this way. These 5 campaigns apply to you if you sell:

  • Medical and health services
    Free ebook - Uncover $100K

    Free ebook for CMOs, CEOs, CROs or business owners.

  • Legal services
  • Real estate investments
  • Internet, tech services, and SAAS
  • Creative and design services
  • Products
  • Contracting services
  • Financial services
  • Hospitality and entertainment
  • Professional speaking, coaching, and consulting services
  • Any other industry not mentioned here 😉

In no order of importance, the 5 Marketing Campaigns you will need for 2020 are:

  1. New lead acquisition campaign
  2. Referral campaign
  3. Newsletters to your top customers, clients or patients & referral partners
  4. Follow up and reactivation campaign
  5. Internal pieces to increase customer spending

Let’s break it down one by one.

  1. New Lead Acquisition Campaign – this is the strategy for attracting and acquiring new leads at the top of your sales funnel. This includes online community building, email list building, new listeners and viewers of your show, and other top of the sales cycle suspects and prospects that are just starting the journey with you.
  2. Referral Campaign – your strategic partners deserve a focused and well thought through strategy for how you plan to stay top of mind with them. Don’t rest on your laurels on this campaign. Plan for exactly how, when, and why you are going to ask for referrals. Create a system out of this process and 10x your referrals in 2020.
  3. Newsletters – want to get attention and stay top of mind with your best customers, clients or patients & referral partners? A monthly newsletter delivered straight to their mailbox will do the trick. It doesn’t have to be the boring type either. Mix it up! Perhaps a magazine style newsletter fits your brand?
  4. Follow up and reactivation campaign – let’s face it. There is probably a whole list of older prospects who never pulled the trigger and former clients, customers, or patients, who could still use your services. It’s never too late to follow up! Create a follow up and reactivation campaign to maximize ROI on the money you spent to attract those leads in the first place.
  5. Internal pieces to increase customer spending – do you have events planned for 2020? What about special program offers, new product launches, or new services being added? Don’t forget to create specific campaigns to market to your internal and existing audiences.

There you have it. The 5 campaigns you must have for your 2020 Marketing Plan.

If you’re not sure where to start or would like some expert advice on planning and executing these campaigns, I’m here to help.

Schedule a 45-minute Business Breakthrough Call with me and let’s uncover the hidden potential in your business for 2020.

Schedule 45 minutes with Jen

 

top denver marketing company

Top Denver Marketing Company

By | marketing consultant | No Comments

Are you a business owner searching for the best marketing consultant to take your company to the next level?

Did you know there is a proven and tested formula for marketing a business?  Learn this formula, and you will see an immediate increase in your number of sales.top denver marketing company - Jen DeVore

Denver based marketing consultant Jen DeVore Richter recently put Colorado in the global spotlight at a business coaching conference in Cancun, Mexico when she was awarded “Innovator of the Year” for her results-oriented approach and Rising Influencer Profit Process™.

Jen shared from the stage that, “Business leaders responsible for growth are fed up with agencies that overpromise and underdeliver. They’re sick of the shiny objects on social media and deserve the truth about what it really takes to dominate a market.”

She continued, “Companies are tired of spending tens of thousands of dollars on big fancy websites and hours on social media only to get no result from it. And consumers are tired of being sold to! They demand more from the brands and businesses they support. It’s time to match marketing with the way people buy.”

Two key concepts Jen shared that are shaking up the way products and services are being marketed are the Buyer’s Journey and the Conversion Equation.

The Buyer’s Journey – This concept proves that regardless of what you sell and who you sell it to, your customer’s are on a journey. Only 1% are “Now Buyers” meaning they are ready to buy from you or hire you now. 99% of the market isn’t aware of the problem you solve, isn’t convinced they need to solve it, and doesn’t know which vendor to choose.  To untap new markets, your marketing will need to solve those problems. If you only market to “Now Buyers” you’re missing out on 99% of the revenue and market potential. Marketers should match their marketing to way today’s savvy and skeptical consumers buy and provide information that moves them along the Buyer’s Journey.

Conversion Equation – This copywriting strategy focuses all the marketing messages on getting the consumers attention, engaging they’re interest, educating them with information, and creating a compelling offer that matches where they are on the Buyer’s Journey.

She concluded that marketing that focuses on “Call Today, Free Consultation, Buy Now” messages is doomed to fail because it does not match the way consumers buy.

For more information about matching your marketing to the way people buy, download a free ebook at www.JenDeVore.com

Top Denver Business Coach

Jen DeVore Richter Wins “Innovator of the Year” Global Award for Excellence in Business Coaching at International Conference in Cancun, Mexico

By | business coach, keynote speaker | No Comments

Karl Bryan, Chairman of Leader Publishing Worldwide presented Jen DeVore Richter with the prestigious award selecting her as the winner from over 700+ business coaches around the world.

Karl Bryan, Chairman of Leader Publishing Worldwide presented Jen DeVore Richter with Innovator of the Year Award 2019 in Cancun, Mexico

She was also presented with an International Speaker award on the subject of sales and marketing.

Bryan said, “Jen knocked it out of the park. I now know why NASA hired her. She is the most innovative and creative speaker and had every person on their feet. If you’re looking for a speaker, don’t look any further. Jen DeVore is your choice. She’s amazing.” 

Conference participant Stacey Saville said,Very insightful … Willing to share to help people succeed … Jen is dynamic and holds her audience’s attention without even trying … she knows her stuff and shares from experience that is real … if you need someone to energise and motivate your room, Jen is the one to ask … Hands down!”

Dennis Hohman said, “Jen DeVore Richter hit the ball out of the park yesterday. She killed it! Totally elite!”

Dennis Murphy commented, “You rocked it Jen! It was an honor to learn from you!”

Pamela Heath remarked, “Well deserved! Just loved your presentation! You rock the house!”

Event co-organizer Adrian Ulsh commented, “Jen not only knocked her presentation out of the park, she destroyed it. She appeared as the favorite on more than 80% of the feedback forms we received. For those of you that acquire the videos of the conference, you’re in for a treat. The information Jen shared paid back double the cost of the event for any coach that applies her training. EXCELLENT job as always Jen.”

 

Jen’s work as a consultant, coach, and speaker focuses on: “High Impact, Low Cost Marketing Ideas That Wow Buyers”

The question she explores is “How do you match your marketing to the way people buy?”

According to DeVore, this is the million dollar question that must be explored if you want to cut through the clutter of “status quo” marketing and create a rocket ship that can launch sales and grow revenue.

Her aim: to shift your thinking, empower your team, and energize your company to new levels of marketing success with a presentation customized to fit your unique goals and desired outcomes.

Through her candid, concise, and fluff-free approach, you will understand how to:

  • design a world class marketing & sales development process
  • create memorable offline and online experiences for buyers
  • automate menial marketing activities

To hire Jen as a consultant, program speaker or trainer for your organization, please call (904) 382-7255 or click HERE for webform.

The Best Way to Get Leads for Denver Small Business

By | business coach, marketing consultant | No Comments

Do you know for sure how many leads your website generates every month?

Do you know for sure how many sales your website produces every month?
Can I show you why your website isn’t generating leads or closing sales for you?

In fact, would you like for me to give you the deeply hidden secrets that the marketing guru’s DON’T want you to know?

The Best Way to Get Leads for Denver Small Business

Here’s the key to successful marketing. You MUST be able to enter the conversation taking place in the head of your prospects. Or another way to look at it is to be able to address the number one question on your prospects mind at just the right time.

So how do you do this? It’s actually quite simple when you know and understand the fundamentals of marketing.

The conversation that’s taking place in EVERY prospect’s mind revolves around two major points. There’s a problem they have and they don’t want… and there’s a result they want but don’t have.

Now believe it or not, there is actually a marketing formula we follow that takes these two points into account… and spits out a message so compelling it practically forces your prospects to buy what you sell.

It’s called the Conversion Equation, and it looks like this… Interrupt, Engage, Educate and Offer.

The Interrupt is your headline – which means it’s the first thing someone sees when they visit your website, read any of your marketing collateral… or hear you speak. When someone asks you what you do, it’s the first words out of your mouth. That’s your headline… and it MUST address the problem your prospects have that they don’t want.

The Engage is your subheadline – which is the second thing your prospects see or hear. It MUST address the result your prospect wants but doesn’t have.

The Educate is the information you provide… either verbally or in writing… that presents evidence to your prospects that you and your product or service are superior in every way to your competition.

Unfortunately, MOST businesses aren’t different from their competitors, and that’s why you MUST innovate your business to create what we refer to as a market-dominating position.Best Way to Get Leads Denver Small Business

You MUST make your business unique… it MUST stand out from the crowd. It MUST make your prospects say to themselves that they would be absolute idiots to buy from anyone else but you – regardless of price. And finally, the Offer. You MUST create a compelling offer that makes it so irresistible your prospects can’t turn it down. But here’s another critical fundamental of marketing.

Because of the saturation of marketing messaging these days, most prospects have become numb to most marketing. Following our Conversion Equation can dramatically overcome this, but even with this powerful tool in play, it will still take multiple “touch” points before your prospects will buy what you sell.

For most businesses today, it takes anywhere from 20 to more than 100 touch points before a prospect makes their buying decision. Following the Conversion Equation reduces the touch points to somewhere between 5 to 12 points of contact.

But here’s the key… most businesses don’t follow up with their prospects at all, and this provides a HUGE window of opportunity for ANY business that does follow up… to position themselves as the dominant force in their industry.

But in order to have the opportunity to get your message in front of your prospects 5 to 12 times, you MUST find a way to collect their contact information, and that’s the purpose of your Offer.

Most businesses offer something that only appeals to prospects we call NOW buyers… prospects ready to make an immediate purchase. Unfortunately, NOW buyers make up less than 1% of the total number of prospects that are in the market to buy what you sell.

These businesses typically offer prospects a free consultation, a discount, a coupon, a free assessment, a complimentary quote… or the biggest mistake of all… CALL US!

For most businesses, all of their marketing material… their website… their business card… all list their phone number as their sole offer… and that ONLY appeals to that 1% of NOW buyers. The remaining 99% of viable prospects are “investigating” and gathering information about what you sell.

They’re searching for information because they want to determine who is offering the best value. You see, prospects DON’T shop price – they shop VALUE!

The only reason prospects consider price is that most businesses don’t give them any other value proposition to consider except price.

Remember what I said a moment ago about making your business unique – creating a market-dominating position?
Most businesses don’t do that, and since they… and all of their competitors… look exactly the same, prospects are FORCED to shop price.

Turn your website into a lead generating machine. Download the free book to see exactly how to do it: jendevore.com

Free marketing ideas denver jendevore.com

Free Marketing Ideas for Small Business in Denver

By | business coach, marketing consultant | No Comments

Frustrated with paying 100s or 1000s of dollars yet getting non-existent results from your marketing and advertising?

Learn the 5-step conversion process that even so-called “high-end” ad agencies are clueless about with Free Marketing Ideas for Small Business in Denver.

Denver business owners have limited cash available to put towards marketing, yet nine times out of 10 get no return on their marketing spend because they have no training or knowledge of the fundamentals of customer psychology.

marketing cartoon

Understand your customers for effective marketing

What if YOU could dramatically increase your lead flow AT WILL without spending a penny on marketing or advertising just by matching your marketing to the way people buy?

This is the million dollar question that must be explored if you want to cut through the clutter of “status quo” marketing and create a rocket ship that can launch sales and grow revenue.

Free Marketing Ideas for Small Business in Denver

As a former Marketing Executive for NASA who has worked with industry leaders including The Ritz-Carlton, Wyeth Pharmaceuticals, and ABC-TV, I know what it takes to attract attention from your ideal, perfect people and convert it into measurable results and sales.

I would like to give you a free book on the attraction marketing fundamentals that you can use immediately to turn your marketing and business around.

Download my highly acclaimed, free book “Sales and Marketing Secrets to Uncover $100K in 45 Minutes.”

>>>https://jendevore.com

Warning! This ebook will show you How To Generate More Leads with NO additional marketing spend… even if you have ZERO marketing experience or hate writing your own ads.”

Register for the free ebook now >>>https://jendevore.com

Marketing Keynote Speaker Jen DeVore NASA

Marketing Keynote Speaker | Former NASA Marketing Executive Jen DeVore

By | keynote speaker | No Comments

Your event is of critical importance to energize and empower your sales and marketing team to blast past their goals and quotas.

When hiring a marketing keynote speaker, you want an expert who is not only engaging, funny, and down to earth, but also a subject matter expert who doesn’t complicate things.

Marketing Keynote Speaker Jen DeVore Richter delivers!

Jen DeVore Richter wants to change the way you think about marketing and she’s got top insights from managing one of the world’s largest brands – NASA at Kennedy Space Center.

Some of Jen’s duties were lobbying Congress in Washington DC, managing a multi-million dollar advertising campaign budget, and directing consumer research activities on site managing a small team that interviewed millions of visitors that walked through the gates of Kennedy Space Center Visitor Complex each year.

After a three year stint in top management at KSC, Jen learned many valuable lessons about managing a global brand that are applicable to any business on earth (or the universe for that matter.)

Now Jen works with sales and marketing teams to improve marketing results, increase productivity through systems and automation, and launch campaigns that convert.

She is a media contributor frequently appearing on TV and radio including PBS, HuffPost, NBC, ABC, FOX, and CBS.

Jen’s list of published books include:Go For Launch Book

  • Go For Launch: 57 Out of This World Sales & Marketing Tips for Business – COMING SOON!
  • Boss Women Rock: How to Go From Best Kept Secret to Sought After Expert
  • 45 Minute Business Breakthroughs
  • The Rockstar Professional’s 90-Day Action Planner
  • Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success

Marketing isn’t rocket science, but you do need a launch plan!

To inquire about Jen’s availability as a Marketing Keynote Speaker, please call (904) 382-7255 or use the Contact Form.