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Jen DeVore Richter

female business speaker Jen DeVore Richter

Female Business Speaker

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Testimonials for female business speaker and keynote speaker Jen DeVore Richter

“Poised and articulate, Jen brings glamor to branding. Whether she is diving into an improvised skit or speaking in front of a crowd, Jen’s energy, passion, style, and charisma sends home a message. Consummate professional, easy to work with.” -Barbara Colaciello, Founder of Improv to the Rescue & Former Assistant to Andy Warhol

“Jen is a ROCKSTAR! She spoke as a panelist for the 2016 Jacksonville Women’s Leadership Forum on being a resilient leader and navigating social media while creating your personal brand. The attendees loved her perspective and the stories she shared. My favorite thing about Jen is her infectious personality and energy which comes across whenever you are in her presence.” – Shelby Westerman, Florida Blue

“I just want you to know that I had been considering owning my own marketing agency for years and hearing you speak gave me just enough something to do it. I have worked for my mom for 15 years and my last day is April 28th. My mom is my first client and so supportive – not what I was expecting. So…thank you! I’m better for knowing you.” – Steph Richardet

Hailed by audiences as a gifted storyteller and for her no nonsense approach to business, keynote speaker Jen DeVore Richter speaks about how as women in business, we can use our unique gifts and talents to fulfill a bigger purpose and positively influence each person we come in contact with including our customers, clients, and team members. Jen inspires women to claim their stage in life to realize the business and life of their dreams.

As a top female business speaker and marketing trainer, Jen is on a mission to inspire and empower women to build the business and life of their dreams so they can live their true purpose. Now more than ever, women are moving into positions of leadership in their businesses and communities so they can fulfill their mission. A professional image and personal brand that stands out from the crowd and resonates with their audience is going to be key to getting their message heard.

About Jen DeVore Richter:

  • Author of 3 books
  • HuffPost Contributor
  • Host of iTunes podcast
  • Media Expert with 28 interviews in 2017
  • Co-founder of Rock My Image
  • Certified Magnetic Marketing Advisor
  • Master’s Degree in Business Management
  • National Speaker Association Academy Member
  • Business owner and entrepreneur for over 13 years

CLAIM MY STAGEfemale business speaker

How to Use Personal Branding to Move Up, Make More, & Thrive!

One of the main frustrations business professionals have is standing out from their competition. It’s not enough to have a website and Facebook page anymore. Everyone has those tools! Being seen as the authority in your industry and leveraging your expertise is key. Claim My Stage focuses on elevating a professional’s personal brand so they can be seen as an industry expert and become a major player in the Marketing Identity Revolution™.

Using concepts from her proprietary Rockstar Professional’s Business Growth Blueprint™, Jen will share insights that will inspire and empower audience members.

To book Jen to speak at your women’s business conference, please call (904) 428-8764 or click here to complete web form.

women in business expert

Women Business Expert & Keynote Speaker

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PRESS RELEASE – Jen DeVore Richter Featured Keynote Speaker & Women Business Expert Presents Personal Branding Keynote Speech for Real Estate Agents During State Tour Sponsored by D.R. Horton

Women’s Business Expert & Keynote Speaker

Event helps real estate agent professionals with elevating their marketing effectiveness using modern business growth strategies.

Tampa, FL – November 2 & 3, 2017 – Jen DeVore Richter, author, professional speaker, and expert in small business marketing and personal branding presented her signature keynote presentation “How to Leverage Personal Branding to Attract More Buyers & Sellers” to groups of real estate agents during a Florida state tour sponsored by D.R. Horton.women business expert

DeVore Richter uncovered celebrity marketing secrets and proprietary and proven blueprinted process for business growth success including:

  • How to Land REAL Media Exposure Without Hiring an Expensive Publicist
  • How to Ethically Steal the Spotlight from Your Competition by Modeling or Hacking Success
  • How to Land Your Ideal Perfect Clients by NOT Following Status Quo

According to the meeting organizer and Marketing Manager, Amanda May her presentation, “provided great value for our entire sales team. So much so that ⅓ of our participants have chosen to take advantage of her additional coaching that she offers. We really enjoyed having Jen with us and highly, highly recommend her to anyone thinking about booking her and empowering your team to market themselves and their business.”

About the Speaker:

Jen DeVore Richer is an author, national keynote speaker, women business expert, and Co-Founder of Rock My Image. In a career and life changing move, Jen quit her job working for NASA as a marketing executive to pursue the American dream of owning her own business. After 12 years of success, she is now on a mission to inspire 1 million people to redefine what success looks like for them and to flip the national small business failure rate of 80% upside down to achieve a success rate of 80% or better.

Jen is a media expert and contributor for the HuffPost sharing insights and articles about small business growth. She was published in the media 28 times in 2017. Her creative approach to business has been published in two books: Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success and the Rockstar Professional’s 90 Day Action Planner as well as her magazine and podcast, Purpose Filled Business.

She resides in Jacksonville, FL near Ponte Vedra Beach with her husband and his two children.

To book Jen as a keynote speaker for your women business expert event, please call (904) 428.8764 or click HERE for webform.

success selling online

How to Be Successful Selling Online

By | business coach, online sales | No Comments

Did you know that it costs McDonalds $1.91 in advertising to get you into the drive through…?

And when they sell you a burger for $2.09… they ONLY make $0.18… 🙁
But… when they upsell you fries and a coke for $1.77 more… they make (and more importantly keep $1.32 profit)…
Yes, 8 times the profit of the initial sale!online selling success
Pretty cool, don’t you think?
But… what does that have to do with you?
Well, If you’re like most people who sell stuff online…
You setup a website, and you started selling your product…
But just like McDonalds… even if people are buying it…
After your advertising costs, you’re probably not left with enough to even cover your hosting bills. 🙁

And that’s when you realize… that if you want to make it online, you can’t sell from a flat website…

You need to do what McDonalds did, and setup a sales funnel…
But instead of having people go through a drive-in window…
Online they go through a “capture page” where you can gather their contact information and follow up with them through email…
Then instead of selling them a burger, you have a sales page created to sell your initial product…
And while you’re probably not going to offer your customers fries and a coke…
You could upsell them on your other products and services.

This is what we call a “Sales Funnel”

Where website visitors can come in the top…
And cash comes out the bottom…
You have seen it work at McDonald’s, you have seen it work on Amazon… and you KNOW it will work for you.
So, you decide to create your first sales funnel…
But after weeks of trial and error…
You ask yourself… WHY did it have to be so hard?
All you wanted to do was to sell your stuff online.
But instead you spent weeks (maybe months) playing with web builders, hiring designers and programmers BFEORE you ever made your first penny online.
And to us… well, that seemed kinda backwards.

Shouldn’t there be an easy way to create high converting marketing funnels, without having to hire an entire staff?

We thought so, and that’s where ClickFunnels come is – it’s a simple way to easily create sales funnels that convert!

Want to see a quick demo to see how it works?

After you watch the video, you can get a FREE 2 week trial account here:

Check out the video, and let me know what you think.
Thanks,
Jen
P.S. – to be successful online, there are 2 essential tools that you HAVE to have… an email autoresponder, and Clickfunnels. Go see why ClickFunnels is awesome, and then get your free account here:
GKIC Info Summit

GKIC Info Summit | Top Marketing Conference

By | business coach | No Comments

I met Spiderman!

Well, I actually met the Marvel Comics Head Writer for the Spiderman comic books…

His name is Danny Fingeroth and he’s quite the celebrity in the world of all things Super Hero.

I was getting my picture taken with him on the red carpet of the GKIC Info Summit conference I attended recently in Cleveland.

As I stepped up to the backdrop to enjoy my photo op with him I reflected on something he shared with the audience just moments before…

“Be the star of your own life.” 

You know, we all have Unique Advantages (UA) that are like our super powers.

You may be able to write really well.

You may be an awesome organizer and planner.

You may have the gift of foresight and predicting.

You may have technical talent.

You may have emotional intelligence unmatched.

You may know when to scale a tall a building with a single leap.

Or you may know how to put the wonder in the mundane.

Regardless of what your super power is, it’s important to remember to stay focused on what makes you an original. Continue to focus on spending the majority of your efforts continuing to hone that super power.

If you do this, the success and the money will come…

If you feel bogged down by tasks that don’t let you express your inner Wonder Woman or Super Man, get that task off your plate faster than you can say “Bat Man.”

As Spider Man says, “Be the star of your own life.”

To your success,

Jen

 

 

The Rockstar Professional’s Blueprint™

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The Rock My Image Claim to Fame

One of the key components in brand building is that you have true differentiators. Your brand is not simply a collection of professional photographs, a logo, a font style, color scheme, and a catchy slogan. Your brand is based on a foundation that is solid when it is rooted in your unique approach to the problem that you solve or the bigger purpose that you serve.

At Rock My Image, we call this your Claim to Fame. Different types of Claim to Fame’s that you could have are an award that you’ve won, a certification that you’ve earned, a major feat that you’ve accomplished, or perhaps it is as simple as documenting and marketing not what you do but how you do it.

For example at Rock My Image the transformation that we provide or the end goal we have is to take a professional and transform them into a Rockstar Professional. This means that you go from being ordinary to becoming the go-to expert in your industry. So that’s the end result. The process that we use is broken down into five key components or stages.

Stage 1: Set the Stage for the Business of Being a Brand

The first stage is that you set the stage for the business of being a brand. We call this laying a solid foundation. This includes defining a bold vision for who it is that you were trying to become as well as your motivation and inspired mission.  What is the difference that you’re trying to make in the lives of others? You will begin to build your brand business plan based on that solid foundation.

Stage 2: Produce Your Brandbusiness growth toolkit

The second stage is that you produce your actual brand. Here we begin to understand your core gifts and talents, craft your story, identify your unique difference or claim to fame, and begin to work on refining your message and look.

Stage 3: Design Your Marketing Action Plan

The third stage is that we design your MAP or marketing action plan. Here we begin to look at the strategic elements of marketing as well as the tactical tools that you need including sales funnels.

Stage 4: Amplify Your Business

The fourth stage is that you begin to put your business on autopilot. To become a Rockstar Professional you need to focus on being the lead creator and visionary of your company and not the manager or doer of all of the activities. So we will work with you to determine what systems needed to be defined and what team members you may need to hire or outsource so you can delegate the work. Here is where you can really work to scale your business to run without you in it and reach maximum potential for profitability.

Stage 5: Rock Your Authority

We begin to introduce you into the marketplace and communicate on a national or international level by transforming your products and services into a message that reaches a wide audience. Some ideas that you could consider are writing a book, becoming a public speaker, becoming a media expert, hosting your own events, or generating new opportunities through partnership and joint venture opportunities.

Become a Rockstar Professional

If your goal is to become known as the go to expert in your industry you need to have a system in place that you can follow to ensure results. The Rockstar Professionals Blueprint™ is a proven process and a documented system developed by Rock My Image that you can use to elevate your influence as a thought leader.

Marketing Consistency is Key in Brand Building

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The 3 Pillars of Marketing – Consistency is Key

Are you trying to build an audience for your brand and spread your message so that you can fulfill your purpose?

As business owners we find ourselves pulled in many different directions and it’s easy to lose track of the things that don’t produce immediate return on investment. When I first started my podcast, I had the goal of releasing an episode a week. I had all the best intentions and quickly realized that without a dedicated time on my calendar to release the podcast episodes my goal of releasing one a week was not being met.

purpose filled business

Click to Listen on iTunes

Recently I was doing an interview with another business owner and she mentioned to me how much the podcast episodes have helped her and that they literally have changed her life in some ways. It was then that I realized the importance of keeping my message out in front of my audience and realized a more urgent need to get back on track and improve my consistency. So I’m telling you these lessons because not because I’m doing everything right but because they are lessons I’m learning along with you.

Make Time for Creating

There are basically two things that you need to improve consistency in your marketing. The first is dedicated time set aside to write and produce your content. So you should block off on your calendar for weeks in advance they set dedicated time and consider it an appointment with yourself and with your audience members that you must keep no matter what.

Use a Content Calendar

The other aspect of improving consistency in your marketing is to use a content calendar. A content calendar can help you pre-plan your content so that when it comes down to actually producing content you don’t have to think about what it is you’re going to say or write. It’s already been determined taking the guesswork out of it.

If everything is systemized you can outsource the production and ensure a quicker turnaround time. On a deeper level I think consistency in marketing is key because you have a message that you’re meant to share with the world and if you’re not consistent with spreading that message your audience will lose track of you. You will not be able to make the difference that you are intending to make.

Ensure Your Content Has a Consistent Standard

Brands are built on consistency in look, feel, and the way in which a message is delivered

If you’re trying to build a brand then you are going to need to pay more attention to being consistent with your message.

The mindset shift that this is going to require you to take is to move from a harvesting mindset to a planting seeds mindset. Making time to regularly share your message and connect with your audience may not have an immediate return on your investment of time but eventually it will pay off. Your message will be heard and your audience lives will be changed.

An action item that I would encourage you to take right now is to simply plan out your blog, social media, or podcast content for the next 12 weeks. Let’s start with small actions, because they can make a big impact.

Also I do have a free online training that I would like to give to you as a gift. Visit www.JustMetJen.com to download a free copy of the Rockstar Professionals Toolkit which has a blueprint to my branding process as well as a free guide and checklist.

Until next time.

God bless you!

 

Junior League Keynote Speaker

Junior League Keynote Speaker Jen DeVore Richter

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PRESS RELEASE – Jen DeVore Richter, Author & Keynote Speaker, Presents Personal Branding Training at Junior League of St. Petersburg

Event empowers community leaders with spreading their message using modern business growth strategies.

St. Petersburg, FL – Sep. 18, 2017 – Jen DeVore Richter, author, professional speaker, and expert in small business marketing and personal branding presented a 1-hour personal branding keynote presentation to a group of over 100 top women leaders at the Junior League in St. Petersburg, FL on Tuesday, Sep. 18, 2017.

DeVore Richter presented “Claim My Stage: How to use personal branding to move up, GIVE more, and thrive.” She shared how local influencers can succeed using the same strategies top celebrities use. She covered 3 key takeaways from her book and proprietary and proven blueprinted process for business growth success including:

  • Craft Your Story
  • Identify Your Claim to Fame
  • Systemize and Scale Yourself

According to the meeting organizer and President of Junior League of St. Petersburg, Brynn Johnson, “We just finished up a Claim My Stage presentation and it was fantastic. It was just what our membership needed right now. Jen taught us to step up and be your true authentic self. So often women have limiting beliefs and don’t put themselves out there for who they’re trying to be and what they’re striving for. She enlightened us on how to find what your vision and make it a bold vision. I think it’s a great fit for our membership.”

Click HERE to see video testimonials

About the Speaker:

Jen DeVore Richter is a business growth expert serving as the pioneer of the “Identity Revolution.” She is known as The Powerhouse Producer for Rising Influencers. She cures the identity crisis many have in business helping you claim your stage and transform into a purpose filled leader.

Her expertise in marketing and creative approach to business has culminated in the creation of the Rockstar Professional’s Blueprint™, which is a proven system she and her business partners developed over 4 years.

She has co-authored two books: Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success as well as the Rockstar Professional’s 90 Day Action Planner. She is a Contributing Writer to the Huffington Post with featured articles on personal branding and small business marketing. Her podcast is available on iTunes. Jen is on a personal mission to encourage business owners to reinvent their lives, reenergize their businesses & reconnect to their purpose.

To book Jen as a keynote speaker or trainer for your event, please call (904) 428.8764 or click HERE for webform.

trainer for real estate agents

Top Speaker & Trainer for Real Estate Agent Marketing

By | keynote speaker, professional speaker | No Comments

PRESS RELEASE – Jen DeVore Richter, Author & Keynote Speaker, Presents Business Growth Training at DR Horton Central Florida Headquarters for Real Estate Agents.

Event helps real estate agents from across the Central Florida area with elevating their marketing effectiveness using modern business growth strategies. Jen DeVore Richter is a top speaker and trainer in real estate agents marketing.

Jen DeVore Richter, author, professional speaker, and expert in small business marketing and personal branding presented a 2-hour personal branding training to a group of 90 top real estate agents at the DR Horton Central Florida Headquarters in Orlando, FL on Thursday, August 31, 2017.

DeVore Richter presented “How to attract more real estate buyers and sellers by elevating your personal brand.” She shared how local agents can succeed using the same strategies top real estate tycoons use. She covered 3 key takeaways from her book and proprietary and proven blueprinted process for business growth success including:

  • Build Your Brand
  • Optimize Marketing Systems
  • Provide Value in Marketing

According to the meeting organizer, Charles Pennant of DR Horton, “The realtors loved it! They gave feedback such as Jen was high energy and entertaining and Jen is an awesome teacher. We are getting such a great response all because of Jen and her team. In fact, we liked it so much we are now replicating it in other markets.”

About the Speaker:

Jen DeVore Richter is a business growth expert serving as the pioneer of the “Identity Revolution.” She is known as The Powerhouse Producer for Rising Influencers. She cures the identity crisis many have in business helping you claim your stage and transform into a purpose filled leader.

Her expertise in marketing and creative approach to business has culminated in the creation of the Rockstar Professional’s Blueprint™, which is a proven system she and her business partners developed over 4 years.

She has co-authored two books: Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success as well as the Rockstar Professional’s 90 Day Action Planner. She is a Contributing Writer to the Huffington Post with featured articles on personal branding and small business marketing. Her podcast Purpose Filled Business is available on iTunes. Jen is on a personal mission to encourage business owners to reinvent their lives, reenergize their businesses & reconnect to their purpose.

To book Jen as a keynote speaker for your real estate event, please call (904) 428.8764 or click HERE for webform.

know what you need

The 3 Pillars of Marketing – Knowing What You Need

By | business coach, marketing | No Comments

We will cover an important concept that allows you to make better business decisions so you can be a good steward of your finances and achieve your dreams through effective marketing.

In the last post we covered the Three Pillars of Marketing concept developed over the last four years by my partners and I at Rock My Image. You can learn more about it in detail on the previous post, so go back and check it out if you’d like to know more.

The Three Pillars Include Branding, Tools, and Marketing

Working with business owners, we began to see a pattern emerging over time. That pattern was that most businesses were failing because the owner did not have a plan for marketing. They were winging it so to speak. The three pillars of marketing was our way of explaining a very simple process for ensuring marketing success.

We were inspired to create The Three Pillars of Marketing approach because a lot of business owners would come to us and say that they needed one thing when in reality, upon close examination of the sales and buying process of their customer, client, or patient they really needed something else entirely.

Importance of Mapping Out Your Plan

In order to know what you need to spread your message and accomplish your goals, you need to map out the experience that your audience has with you and every touch point along that journey.

The first impressions they have with you will be reflected in your brand so ask yourself

When they visit your website and social media channels, is the branding consistent?

Is your branding of a high quality and professionally done?

Also when they take the next step to making a buying decision, what is that process like for them? The goal is to meet them where they are. Bring your message to them. It’s important for you to know what social media platforms they use, what media they watch, and how they consume information. For instance, do they prefer watching video over reading?

Getting Started

To get started on this process, you simply need to map out the exact experience from the customer standpoint and review your current tools based on their point of view.

See which items need to be replaced, which items need to be upgraded, and which new tools you may need.

Once you understand that then you can build the necessary tools. You will build platforms and systems that provide a great experience for them which in turn improves your return on investment.

Next is the marketing. The main question to answer here is: How can you provide massive amounts of value by providing informative and entertaining content?

The Shift in Marketing

There is a shift taking place in business today. People do not want to be sold to in the traditional ways of advertising. But they do want solutions to their problems. To provide value and attract your ideal clients in the new economy, think creatively about how you can engage your audience. Perhaps a podcast would use your talents, or write a book, start a blog, create a video series or host an event. Get your message out. Build community. Start a movement. Make a difference.

Women's leadership speaker Jen DeVore RicterWhy am I Telling You This?

Let me share a short story with you that demonstrates the power of providing valuable content.

I’ve been doing a lot of speaking this year. I am speaking at live events, on webinars, and even here on the podcast. By shifting my focus into sharing insights and providing value, my message has begun to attract a group of like-minded professionals who are making an impact in their industries and on the world too. We’ve created a community both online and in-person lifting each other up and working toward our goals. This community is instrumental in my personal and business growth.

By taking the time to really think about how I could best serve as a communicator of ideas and facilitator of community, I’ve received new opportunities and blessings in my business and life.

Shifting Your Mindset

Now, there is a mindset shift that needs to happen in order for this to work and it’s basically the principle of giving in order to gain. Give value to them in the way in which they want to receive it.

Consider This

From the book, Go-Giver, the authors Bob Burg and John David Mann say, “Your true worth is determined by how much more you give in value than you take in payment.”

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