All Posts By

Jen DeVore Richter

Q&A Magazine Self-Publishing

By Digital Magazines, magazine, magazine funnel, Magazine Publishing, Magazine Self-Publishing, Q & A, Self Publisher, Self Publishing, Self Publishing a Magazine

Self-publishing a digital and/or print magazine has many benefits, including creating recurring income like my client in California, who recently increased his monthly ad revenue from $31,000 to $42,000 per month after working with me for less than eight weeks. We gave his part-time salesperson the proper scripts and tools, and the results followed.

Or my other client in New Jersey is landing big opportunities for his speaking and coaching business that he “never would have landed without the magazine.”

The opportunity is there, but navigating all the steps in the publishing process can be daunting without the right support. 

People like Estephania featured below are why I continue to show up with helpful videos that can help you hit your goals.

This week’s video is a bit different from my typical format. I’m answering questions from the comments section of my channel personally and directly.

Click the link to watch the video and subscribe on YouTube!

Motivation to Start Your Content Marketing Strategy

By avoid marketing mistakes, Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy, marketing success, Motivation

In your heart, you know that you should be making content consistently to grow your business, but in your mind, you have doubts like:

  • will anyone even watch the videos or see the posts?
  • what if I get negative comments or haters?
  • do I look good on camera?
  • why would anyone want to hear from me?
  • hasn’t it all been said before?
  • I don’t even know how to begin with content marketing. How do I start?

Let me be an encouragement to you. These doubts are very common among content creators and entrepreneurs who create content to get clients. 

This 5-minute video is for you if you’re ready to share your message and change lives, but you need some motivation to get started.

Your time is NOW!

Click the link to watch the video and subscribe on YouTube

Marketing Tips to Win in a Recession

By avoid marketing mistakes, Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy, marketing success, Marketing tips, Marketing Tips to Win in a Recession, mondern marketing, Win in a Recession

Consumer behavior is at the heart of marketing. When the economy dips, some consumers set strict priorities and reduce spending. But, not all. 

Depending on the day, you will find varying opinions from the talking heads in the media on if a recession is coming. Some say yes, some say no. 

This confusing information can lead some entrepreneurs to go into “wait and see” mode. 

Instead of going full-throttle on their marketing, they’ll throttle back, which is a big mistake.

According to a Harvard Business Review study of How to Market in a Downturn: 

“Companies that put customer needs under the microscope, take a scalpel rather than a cleaver to the marketing budget, and nimbly adjust strategies, tactics, and product offerings in response to shifting demand are more likely than others to flourish both during and after a recession.”

In this video, you will learn some simple, but important concepts to better understand consumer behavior during a downturn (or not).

You will see:

  • Which consumer changes nothing when faced with economic uncertainty and why
  • Which buyer makes decisions based on budget and how to pivot your offering to appeal to them
  • How understanding two simple concepts about recession psychology could save your business

Click to watch the video and be sure to subscribe on Youtube:

The Mindset You Need for Modern Marketing Success

By marketing, Marketing mindset, Marketing Mistakes, Marketing Strategy, marketing success, mindset, mindset for marketing success, mindset to success, mondern marketing, success mindset

Several years ago, I came home from a busy day at the office of the business I co-owned and collapsed into bed crying in frustration.

As a business owner, I was doing what everyone else in my industry was doing to get clients. 

I was going to networking meetings. I joined the early morning business groups. I was flexible with our prices and packages and responded to Requests for Proposals.

But, I had enough. Selling one-to-one was NOT working for me anymore. I was run ragged and officially D.O.N.E.

That day everything changed for me. I decided in my heart and mind to do the opposite of what my competition was doing.

I now have a business I love, clients that stay, pay, and refer, and I do it all in less time and with more ease and flow.

In this modern marketing world, having the right attitude and mindset towards marketing and selling is key to your success.

It is the number one problem to solve, above and beyond the latest tips and tricks.

How you approach marketing mentally is so important, especially if you want to experience results, freedom finally, and enjoy the process.

In this week’s video, you will see:

  • the common enemy that holds most entrepreneurs back from ever making the significant impact they desire to make
  • how to overcome that common enemy even if you feel unsure
  • the real reason your assistant or social media manager can’t get results
  • the underlying issue that’s resulting in a disconnect between your market and your message

Click the link to watch the video, and be sure to subscribe on YouTube!

STOP Chasing Clients – Do This Instead

By Clients, Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy, Sales, STOP Chasing Clients

In case you had illusions to the contrary, no one is sitting around hoping and praying that he will receive your sales letter. When it arrives, it is most likely an unwelcome pest. How do you earn your welcome as a guest? By immediately saying something that is recognized by the recipient as important and valuable and beneficial.” ― Dan S. Kennedy

If you’re not attracting your ideal, perfect people it’s probably because your message is coming across as spammy emails, unwanted business cards, or intrusive advertisements. The cure for this common problem is to STOP chasing clients and START being of value.

In this video, you will learn three key marketing strategies to implement that will help you get more business without feeling sales-y.

You’ll understand:

  • the first thing you need to work out before you spend a dime on marketing
  • the reason why the most successful companies dominate their competition (with two real life examples)
  • the story of how I gained instant industry authority with a brand new offer and caught the attention of a famous funnel CEO you have heard of
  • how luxury brands become irresistible despite being 10x the price and how to apply their secrets 
  • which type of marketing is expected to be the most invested by end of 2022

Don’t let another day go by with broken marketing!

Click the link to watch the video and subscribe on YouTube!

Is Traditional Marketing Dying? What Business Owners Need to Know

By Content Marketing, Digital Magazines, marketing, Marketing Mistakes, Online marketing, traditional marketing

Online marketing moves at 100 miles an hour. There are constantly new algorithm updates, and what’s working now can change at a moment’s notice.

On the other hand, traditional marketing remains relatively steady and consistent through time, with changes happening at a much slower pace. Traditional marketing includes any type of marketing that isn’t online. This means print, TV commercials, direct mail, telemarketing, outdoor advertising like billboards, radio ads, and newspapers.

By being a consumer in the free enterprise economy, we can still see traditional marketing in use by businesses, but is it dying in the social media age?

If you’re spending money on traditional marketing or considering adding it to your marketing mix, this week’s video will be very useful in helping you make some new decisions.

I’ve compiled hours of research into a short video that will tell you:

  • the surprising traditional marketing media that outperforms digital
  • the one media type that results in 28% higher sales 
  • what local TV stations are doing now to win local advertising business from businesses like yours
  • the traditional media people shockingly say is more personal than online marketing
  • the type of marketing to avoid that results in 4,000 complaints per month to the Direct Marketing Association
  • which media is the most accessible to the public regardless of status

Click the link to watch the video and subscribe on YouTube!

HUGE Marketing Mistakes to Avoid

By avoid marketing mistakes, business marketing mistakes, huge marketing mistakes, marketing, Marketing Mistakes, marketing mistakes to avoid, Marketing Strategy

My #2 marketing pet peeve is when business owners say they need to “get our name out there.”

This statement is simply not true because you’re not marketing a service that is for everyone. Just making more random people aware of your company name is not going to make your business grow.

By the way, my #1 marketing pet peeve is companies adding people to their email list without permission, but I digress…

If your marketing is broken it’s probably related to one or more of the issues I address in this week’s video: HUGE Marketing Mistakes Business Owners Keep Making!

Watch the video to see the common marketing mistakes no one talks about, but most entrepreneurs keep making including:

  • the #1 reason why small businesses fail in the US
  • why offering too many services is confusing your message
  • how the wrong business model can leave you feeling burnt out
  • how self-imposed limiting beliefs crush your profit potential
  • why having too many clients can be just as bad as not having enough

Click the link below to watch this video and be sure to subscribe on YouTube!

Meetings are Dead…the NEW Way to Manage Your Marketing Team

By Better way to manage virtual teams, managing remote teams, Managing team, Marketing team, remote teams, team management, virtual teams management, ways to manage remote teams

An average meeting lasts 31 to 60 minutes. As a business owner, if you’re working with multiple marketing team members for social media management, website development, video editing, project management, graphic design, operations, and everything else, your focus and time can be quickly filled with hours of meetings every week!

What if there was a way to manage your team and crush your marketing goals without having meetings? Is this really possible??

In this video, you will learn my secrets for successfully managing a 100% remote marketing team of designers, developers, editors, and coordinators without meetings and by sending very few emails!

I’ll show you how to:

  • create a marketing machine that keeps costs low and productivity high
  • set your team members up for success by providing them with a few essential items before you start a project
  • turn technology from your foe into your friend when it comes to communicating with team members
  • the two tech tools every business owner should be using for communication if they have a team
  • manage a remote team without having meetings and sending very few emails
  • set up your marketing management process for maximum efficiency and great results
  • reduce errors and miscommunication on projects

Click the link below to watch the video and subscribe on YouTube!

Top 7 Secrets You Must Know Before Launching a New Business Idea

By business coach, business idea, launching a new business, New business Idea, Secrets Before Launching a New Business Idea, secrets launching a new business

Have a new business idea and want to avoid the mistakes that cause most ideas, marketing campaigns, or product and service offerings not to reach their full potential?

In this video, I will share seven super practical productivity tips for successfully launching new business ideas.

The right mindset will better equip you to:

  • launch a new online business
  • approach a new business idea or marketing campaign
  • start a new business from scratch
  • get better results as an entrepreneur
  • reach your goals as a new business owner

Specifically, I am sharing:

  • the one thing most entrepreneurs do that leads to confusion
  • the story behind my most challenging business idea yet
  • the surprising secret to getting more done with less work
  • what to do when motivation fails
  • where to keep your goals posted so you see them daily

Click the link below to watch the video and subscribe on YouTube!

3 Tips to Make Digital Magazines Worth It as a Self Publisher

By Digital Magazines, magazine, Magazine Publishing, Self Publisher, Self Publishing, Self Publishing a Magazine

Are free digital edition magazines worth creating as a self-publisher?

Does self-publishing make sense for the business owner in today’s social media-obsessed world?

In this video, you will gain three insights into how to make publishing an online magazine worth it if your goals include:

  • adding additional revenue streams to your business without adding more clients to manage
  • expanding your referral network and strategic partners
  • growing your email list and database of people interested in what you have to offer
  • elevating your authority as an influencer in your industry
  • and more!

Self-publishing can be fun and profitable, but there are some common pitfalls to avoid.

Click the link to watch the video and subscribe on Youtube!

https://youtu.be/PLdDaKr–9o