All Posts By

Jen DeVore Richter

digital magazine publishing

Digital Magazine Publishing

By magazine, magazine funnel No Comments
What are the big, audacious goals you have for your business?

Is it to land high profile clients?
Speak on the biggest stage in your industry?
Book radio and podcast interviews?
Sell more to your existing client base?
Strengthen business relationships with referral partners?
Land lucrative brand deals?

Digital magazine publishing and magazine funnel could help you accomplish all of the above and more!

In the last year, I have leveraged a magazine funnel and digital magazine publishing to earn the business of multi-million dollar companies, speak at a top conference for my industry, be interviewed on one of the most high profile podcasts in my niche, land brand deals, and many more exciting developments.

All of these wins have resulted in a full calendar of future clients to talk to!

If you’re curious about the process, there are some very important questions to answer first to ensure the success of your digital magazine.

In this week’s video, I’m going to share how to plan for the right outcomes so you don’t waste time and money.

Learn Marketing. Grow Your Business.

To your success!

Jen

P.S. If you’d like to download a free Case Study booklet to gather some ideas about magazine marketing from a variety of industries, please visit: www.InstantMediaMogul.com

YouTube Studio at Home Setup

YouTube Studio Setup at Home

By video No Comments

At Home YouTube Studio Setup

If you’re thinking about setting up a video studio in your home office, this video is for you! I’m going to show you how I converted an out-of-date pea green 14×10 room in my basement into a gorgeous, bright, modern, YouTube studio for less than $1,000 including lights!

Having your own dedicated space to create videos is beneficial because it helps you:

  • save time not having to break down and put up lights and the background or set each time you record
  • save money not having to rent out studio space somewhere else
  • build consistency and brand equity in your videos
  • save your sanity from not having to duplicate effort in set up when you record
  • get serious about creating content your audience loves
  • create space for creative thinking and most importantly, implementation!

Watch this week’s video and see the amazing transformation that took place in my DIY YouTube studio at home renovation.

low pressure sales tips

Low Pressure Sales Tips

By marketing, online sales No Comments

Picture this: you’re a business coach with a client who is a trauma therapist with a fledgling practice. She hires you because she desperately needs new clients in order to make a living, pay her employees, and keep the lights on. Plus, she really loves working with people and knows deep down inside that what she does makes a difference in the world.

On the other hand, the therapist has complete disdain for marketing and literally described the traditional process of generating leads “icky” because her clients are often in desperate situations dealing with very heavy and personal problems. She does not want to offend them in anyway or come across as “sales-y.”

The dilemma: how do you market a private practice led by a highly educated and respected professional without advertising, appearing to be an “ambulance chaser”, or offending anyone?

 

how to get clients

How to Get Clients

By business coach, marketing consultant No Comments

I don’t hate networking events, I just think they’re dangerous.

Here’s why: the biggest mistake I ever made as an entrepreneur was relying on word of mouth to build my business.

Running around to networking events as a primary lead generation strategy ended in complete disaster for me in 2013. Soon after opening my beach front Florida office, I unexpectedly faced back to back surgeries.

Over the next 2 years, my business suffered greatly because I was not able to “get the word out” due to my lack of media ownership and marketing systems.

It was a huge wake-up call when I had to permanently close the doors because I was too sick to attend in-person meetings.

I promised myself I would never let that mistake happen again and made it my mission to help other entrepreneurs take control of their marketing in the process.

That’s why this week’s video is so important.

You need a scalable alternative to getting clients even if you’re not currently facing a crisis like I did in 2013, even if networking is working well, and even if it’s new and scary.

The good news is you get to skip over all the trial and error and get straight to what works.

content marketing tips

Content Marketing Tips

By business coach No Comments

The CEO of ClickFunnels interviewed me after I posted and shared last week’s video with my community and one of his executives discovered me on YouTube.

Here’s the quick backstory: on Friday I had a call with the executive who discovered me and we started talking about my Instant Media Mogul™ magazine funnel business and he was blown away! He decided to take my story of the magazine funnel invention all the way to the top of the company resulting in me being booked on their show.

This is a huge win and has the potential to change the trajectory of my business and life in a huge way, so I’m pretty excited. Many entrepreneurs that I highly respect have been interviewed on the ClickFunnels podcast, so this is a big honor for me.

It’s crazy how just one video has the power to change your life!

That’s why it’s important for you to watch this week’s video on Content Marketing and the 3 questions you should ask yourself before pressing record or writing another word for a blog post.

clickfunnels review

ClickFunnels Review – 2021

By sales funnels No Comments

If you’re considering building an online sales funnel so you can generate leads on autopilot, this ClickFunnels review video will be helpful.

As a ClickFunnels user for over two years, I’ve personally built over 40 funnels for my business using this software. I’ve also built countless funnels for clients using a variety of website and funnel building platforms from WordPress to SpeakerFlow to ClickFunnels.

Each platform has their own uses depending on your goals.

This video breaks down exactly what I think about ClickFunnels, how I use it, when I don’t, and gives you things to consider before signing up.

Hopefully, this will help you make the right decision for you and your business.

what is a sales funnel

What is a Sales Funnel? (and do you really need one?)

By sales funnels No Comments

What if I told you that it’s 100% natural to feel overwhelmed by marketing and sales?

Marketing coaches don’t usually speak that frankly, but it’s important that truth be told.

The big reason why 9 out of 10 business owners that I meet resort to word of mouth marketing alone is that it can be intimidating to learn skills that they don’t teach in school.

I have a master’s degree in business and a bachelor’s in communication and I was never taught how to make marketing work as an entrepreneur in school!

So, it’s completely understandable to me that professionals in law, medicine, financial services, consulting, retail, the trades, and other highly competitive industries would feel like tackling marketing is just out of their wheel house.

The problem is that without learning modern marketing techniques it is nearly impossible to scale and grow efficiently so you can spend time doing what you love.

It’s the reason why I create a free high quality video every week and is the mission that propels me forward.

In this week’s video we take it back to the basics so you can see the four main keys to automating your marketing and creating true freedom in your business.

Enjoy!

what is a magazine funnel

What is a Magazine Funnel?

By magazine, magazine funnel No Comments

Build Your Authority + Email List at the Same Time Faster and Easier Than You Ever Thought Possible with a Magazine Funnel!

A Magazine Funnel is a Powerful and Impressive Way to Wow Clients, Prospects, and Referral Partners Plus Generate New Interest in Your Business.

Instant Media Mogul™ The #1 Original Magazine Funnel created by “The Mother of the Magazine Funnel” Jen DeVore.

Deliver compelling 100% custom, high quality content and WOW away the competition! This is unlike any other publishing process for professionals.

This is truly transformative marketing that positions you as the go-to expert while making it easier to build your email list and close better deals.
Frequently Asked Questions:
Creating content for a magazine sounds like a lot of work. Do I have to write all the articles?
With our process, you will leave the heavy lifting to our editing team! Do you have blog articles that are relevant, but not getting the views they deserve? Let us repurpose your existing content into fresh, new articles. If you don’t have existing content, we will show you how to get your industry influencers and key strategic partners to become contributing writers. We’ll even give you the email template to send them that makes this process simple, easy, and fun!
 I wrote a book for my business and that process was expensive and time consuming. Is creating a magazine like writing a book?
The main reason why our clients decide to publish their own magazines is because we’ve made the process a lot faster and more affordable than book publishing. You can have a magazine funnel created and launched for a fraction of the price it takes to launch another book. In fact, it’s so much better, that most of our clients decide to publish a new magazine and refresh their funnel quarterly with fresh content.
 What do I do with the magazine funnel after it’s published to help my business grow?
Using our proprietary process, we will give you access to 24 proven strategies to get more attention, generate more interest, and close more high value opportunities using your magazine funnel. If you desire media interviews, stage opportunities, “foot in the door” conversations, strategic partnerships with influencers, better clients, or just a simple way to stay top of mind with your existing contacts, Instant Media Mogul™ has you covered.
 Who owns the content of my magazine funnel?
YOU! Everything we create for you is 100% custom to you and will not be found in any other publications. This is not an “off the shelf” publishing experience like other magazines out there. You will own everything that is created for the magazine. The funnel set-up will be done on your existing website and tied to your existing email marketing system and social media channels. If you don’t have these tools, we will create them for you.
 What does “funnel” mean?
The Instant Media Mogul™ system is not just a magazine, it is an entire Attraction Marketing funnel system done for you and backed by our 100% proprietary system of 24 marketing strategies. This system is designed to help you get more attention, stay top of mind, and land the business opportunities you deserve. What’s included is your magazine as both a digital and print version, an opt-in page for subscribers, an email nurture campaign, a makeover of your social media pages, a set of social media graphics, and copy-paste promotional posts. We also provide a Media Kit to help you land advertisers and brand deals if you choose to monetize by offering ad space. You also get access to our phone call scripts and email templates to help you land brand deals, contributors, media interviews, and stage time if you’d like.
 Do I have to sell my magazine or do I give it away for free?
Depending on your unique business goals, you could do either or both. Most of the time, our clients simply give the online magazine away for free as a digital download to build their email list. Then they print up a short-run (50 or fewer) and send the printed copies to key decision makers, prospects, and clients. Set up a call with Instant Media Mogul CEO Jen DeVore to talk through what makes the most sense for your marketing plan.

Magazine Funnel – Debut at Dan Kennedy Event

By magazine funnel No Comments

“You attract into your life what you desire and focus on.” This quote by Dan Kennedy became a real life manifestation for me on July 30 , 2020 when I stepped on stage at a Magnetic Marketing virtual seminar on magazine funnels as one of a handful of expert presenters on direct response marketing.

Before I get to that, let me set the background story…

In 2015, I was introduced to Dan and his NO BS style of marketing and business growth when I walked in the doors of one of his national conferences as an attendee. I must admit his gruff no-nonsense style was a bit intimidating to me at first. Dan isn’t as much concerned about your feelings and ideas as much as he is your results. He dishes out tough love instead of sugar coating what you need to hear. I’ve come to love and appreciate that about him and adopted some of his style as my own.

In 2017, at my second big conference for GKIC-NO BS Inner Circle, I started to picture myself on stage presenting my success to the community. It was a way to hold myself accountable for getting real results in my business.

Three years later, that vision became a reality.

Darin Spindler, the new face of Magnetic Marketing™ and my interviewer on stage this week, put it to me straight as we were reviewing show notes when he said, “I’m surprised by you. Dan has always said that women with hyphenated last names are usually repelled by him.”Darin Spindler and Dan Kennedy

I almost laughed as I smiled wryly. I realize I’m not the prototypical woman in business since I am the champion of the “Boss Women Rock” mission and a conservative capitalist at the same time. I love going against the grain.

The reason I was asked to present to the Magnetic Marketing™ member community is because I’ve created a simple yet effective marketing system called “The Magazine Funnel” that helps service professionals build their authority and their email list at the same time so they can monetize faster and without the headache that comes with setting up the tech.

I first built the system for myself and after getting jaw dropping results, created a done-for-you system for clients. Businesses in a variety of different industries are dominating their competition and making the phone ring with my industry leading magazine funnel process now.

I call it Instant Media Mogul™.

Here’s why I created the magazine funnel:

You need to build authority, but your fortune is in your list. Instead of wasting $20K to publish a book on Amazon and relinquishing access to the buyer list, a magazine funnel accomplishes both goals at a fraction of the cost and in about 1/10 of the amount of time.

Here are some of my clients who have benefited from a magazine funnel:

  • a data forensics company whose #1 source of leads (attending industry conferences) was eliminated due to COVID-19. In the first 60 days, they’ve generated 40 leads from their magazine funnel.
  • the leader of a Facebook group who had over 1,500 members, but not one email in her database and needed to sell out her conference and monetize her members. Mission accomplished. She also booked an interview with Jack Canfield from Chicken Soup for the Soul and put him on the cover of her magazine.
  • a famous YouTuber with over 50,000 subscribers who knows he needs to move his subscribers onto his email list if he wants to monetize his new virtual mastermind. The magazine funnel is his bridge to sell more to existing fans.
  • a female custom home builder who needed to dominate the “good ole’ boy network” in her city. Within 2 weeks of her magazine funnel launch, she booked a $400,000 project.
  • a new business coach who needed a way to get booked on stages so she could use speaking as her #1 lead generation strategy. In the same year she launched her magazine funnel, she was booked to speak Internationally and won “Innovator of the Year” for excellence in business coaching (yep- that was me!)
  • an endodontist who needed a way to generate referrals from the general dentists in his community.
  • A 60 year old family owned metal roofing company who has only ever relied on word of mouth and has generated 39 leads from online marketing since launching a magazine funnel. Their roofs are selling like crazy during an economic crisis.

Everything I preach, teach, and practice can be directly attributed to Dan Kennedy and what I’ve learned and implemented by being a student of Magnetic Marketing™. It was my great honor and privilege to share the stage with Dan.

To learn more about magazine funnels, please visit www.InstantMediaMogul.com.

Magnetic Marketing™ is a registered trademark of GKIC-NOBS Inner Circle. All rights reserved.

magazine funnel

Magazine Funnel – Instant Media Mogul

By magazine, magazine funnel No Comments

YES.

Image is everything.

Like it or not, if you’re selling services, your credibility is everything.

Are you trying to land clients in a competitive industry and looking for a way to build credibility that doesn’t take years?

Or, are you ready to take your message to a larger audience and need a tool that represents you with quality and prestige?

Having your own magazine and an automated system for nurturing your subscribers to the next step in your process is guaranteed to WOW buyers.

Here’s what many people overlook: leveraging a magazine is more than just a pretty cover. You need a system on the back end set up and done for you that makes your future clients feel supported and nurtured.

With a high level of quality, we’ve made it extremely easy and simple for you to attract, convert, and retain clients at a fraction of the cost that it would take you to publish a book, create your own TV show, or launch a multi-step digital marketing campaign.

Not to mention, we handle all the logistics around creating content, managing your brand, and getting the message just right.

Once you lock in your publication, you will experience first-hand just how fun marketing can be!

If you want to see an exciting video with case studies click the link below.

[button open_new_tab=”true” color=”accent-color” hover_text_color_override=”#fff” size=”large” url=”https://jendevore.com/instant-media-mogul” text=”YES! Take me to the video” color_override=””] Instant Media Mogul