All Posts By

Jen DeVore Richter

Do You Need a Social Media Marketing Agency?

By business coach

Keeping up with social media marketing can feel overwhelming at times. When you feel frustrated your gut reaction may be to get it off your plate as fast as possible and outsource it to an agency. But, if you outsource social media marketing too soon, you may end up even more frustrated in the long run from a lack of return on investment.

In this video, I am sharing some of my secret strategies to have in place BEFORE hiring a social media agency or virtual assistant. These strategies will help you save time and money while avoiding paying for services that won’t help in the long run.

Plus, you will hear how to:

  • plan with the end in mind (more appointments and clients)
  • prioritize your time and energy
  • keep focused on content creation without overwhelm

Also, if you look closely around the 2:25-2:53 mark you will SEE how I move audience viewers off my videos and onto my email list by getting them to sign up for my pre-recorded webinar and onto my calendar without being sales-y. Pay close attention to what I DO and not just what I say.

Click the link to watch this week’s video and be sure to subscribe!

10 Facts I Wish I Had Known As a New Entrepreneur

By business coach

Starting a new business venture can be an exhilarating process; one minute you’re high-fiving yourself in the mirror and the next minute you’re crying into your wineglass. 

The roller coaster of ups and downs comes with the territory, but each moment and misstep is meant to teach you something new.

When I reflect back on my over 19 years of entrepreneurship, I am so grateful for the lessons learned, dues paid, and personal development that I’ve gained. I’ve spoken on stages internationally, been interviewed on TV, won Innovator of the Year, helped my clients make millions of dollars, published books and magazines, received standing ovations, and had lots of other amazing experiences I wouldn’t trade for anything.

I’ve also ended business partnerships, had my ideas stolen by competitors, fired clients and employees, and made more mistakes than I can count.

I also realize there are many people who could benefit from my experience. For that reason, this week’s video is dedicated to new entrepreneurs or established entrepreneurs who could use some fresh perspective. I’m sharing 10 Facts I Wish I Would Have Known as a New Entrepreneur.

To your success!

Click the link to watch the video and be sure to subscribe on YouTube

TikTok for business owners - does it work?

Does TikTok Work for Business Owners?

By business coach

Thoughts from 6 months of posting on TikTok as a business owner:

Because I’m a big believer in trying new platforms, I started posting once per day since Oct. 2021.

One of my buddies Austin Armstrong who is a TikTok for business wiz convinced me after sharing that more people visited TikTok last year than visited Google. (This blows my mind!) BTW, Austin has an article in the most recent issue of my new Media Mogul magazine that goes deeper into this.

Here’s what I’ve learned:

PROS: 

✅ TikTok is generous with video views. I average around 15,000 views per month on what is a secondary platform for me.

✅ TikTok is a great platform to practice being on camera without having to worry about post-production editing or fancy backdrops like on YouTube.

✅ If you struggle to “find your voice” TikTok is a great place to try new things. I share stuff on TikTok that I don’t share anywhere else.

✅  It’s inspiring to see so many creative ideas in content creation. Plus, there are awesome TikTok coaches giving away strategies for free.

✅ You don’t have to dance. I have not danced on one video. You can still be successful by Answering Specific Questions (ASQ.)

✅ TikTok can be repurposed into vertical videos for YouTube shorts, Instagram reels, and Facebook stories.

CONS: 

❌ In my experience, one video per day is not enough. I’m increasing my output to 3 per day starting immediately.

❌ Like any new platform, you do need to understand what works. You can’t just throw up anything. You do need to be a consumer to truly understand the culture.

❌ TikTok is addicting. The algorithm is very smart in recognizing the type of content you like and feeding it to you. Beware!

These are just my thoughts. Your experience may be different, of course.

If you’d like to connect on TikTok, please find me at https://www.tiktok.com/@jendevorerichter

Peecho Review: A New Way To Print On Demand for Self Publishers

By business coach

Are you a self-publisher wondering if Peecho is the right print-on-demand service for you to start selling printed copies of your books or magazine from your website without a webshop?

In this video, I’m giving my honest review of Peecho, a global Print On Demand service for

content owners and creators.

Peecho may be an option for you if you want to:

  • sell on your website without a webshop
  • bypass selling on Amazon so that you keep the website traffic
  • have access to the list of your customers so you can remarket to them
  • make more money selling PDFs, magazines, or books

Click the link to watch the video and be sure to subscribe on YouTube

Print on Demand vs Local Printing Services – Which is Better for YOU?

By business coach

Are you a self-publisher of books or magazines looking for a way to sell your products on your website without having to order in bulk?

In this week’s video, I’m sharing a little-known self-publishing secret called Print on Demand for text and published work.

Watch this video if you want to learn how to:

  • sell more products without having to handle fulfillment yourself
  • distribute your publications on your own website without having to build a shopping cart
  • get your ideas into the hands of more people without giving up control of the customer contact information for remarketing
  • eliminate Amazon and regain control of your customer list

Click the link to watch and subscribe on YouTube

Print on Demand – Peecho Tutorial for Magazine Self Publishers & Book Self Publishers

By business coach, marketing

Did you know that if you self-publish books or magazines on Amazon, you will never know who has purchased your products?

This is a considerable disadvantage because “the fortune is in the follow up” regarding self-publishing. We need to know who our best customers are to nurture, love, and serve them while we grow our business.

If this sounds frustrating to you, I have great news! Would you like to be able to sell your self-published magazines or books directly on your website without having to go through Amazon?

In this week’s video, I share my self-publishing secret weapon and introduce you to Peecho.com. This service empowers content creators and publishers like us by giving us more control over our online sales for print-on-demand.

I’ll walk you through exactly how to set up your first book or magazine on Peecho so you can start selling instantly!

Click the link to watch and subscribe on YouTube.

The Best Way to Create a High Converting Landing Page

By business coach

It can be frustrating to get your website traffic to convert into paying clients, especially if you paid a website designer who overpromised and underdelivered.

The issue is that even most of the top paid website designers don’t know the secret to create high-converting landing pages! It requires a little-known messaging strategy that is not taught in web development school.

In this video, I will show you my top high converting landing page and go through it from top to bottom and line by line.

You will see how to:

  • grab attention with a compelling message
  • keep the website viewer reading down the page
  • get more opt-ins from people interested in buying your service
  • leverage a one-minute video into opt-ins
  • reposition common objections into “no-brainers”
  • position yourself as the expert

Click the link to watch the video, and subscribe on YouTube!

Multi-Million Dollar Marketing Ideas in 2022 with Steve Weiss

By business coach

Have you ever wondered what it takes to build a multi-million dollar consulting business from scratch?

In this week’s video, you will meet my client Steve “The Hurricane” Weiss, the #1 go-to business expert in the home health care industry. We met in Florida back in 2014 when we both got certified as “Presentainers” (presenters who entertain). 

Since 2014, Steve has built a multi-million dollar consulting business, hosts a national conference, and is highly respected for the positive impact he makes in the home health care world and beyond. 

I’m now working with Steve on his quarterly magazine, and I’m pleased to say his first issue was a resounding success going to almost 10,000 subscribers, selling thousands in paid sponsorships, and helping to sell tickets nationally to his live event.

You’ve got to meet Steve “The Hurricane” as he shows you how to “Blow Away the Competition!”

Click the link below for an exciting and informative interview where I get Steve to share his top three marketing strategies for coaches, consultants, and service providers of esteem.

Traditional Publishing vs Self Publishing Your Own Magazine

By business coach

Are you thinking about publishing a magazine and wondering if you should hire a traditional publisher or self-publish?

In this video, I’m going to share some super practical yet little-known tips for publishing a magazine including:

  • the two big national distributors that get you in bookstores
  • the one major regional distributor
  • my recommendation for print-on-demand services
  • pros and cons of traditional vs. self-publishing
  • three major considerations that could save you tens of thousands

Click the link to watch the video and subscribe on YouTube!

Publitas vs ISSUU – Which is best for interactive PDFs?

By business coach

If you’re self-publishing ebooks, PDFs, magazines, catalogs, or other digital books, there are two major players today that can host your files and convert them into interactive experiences: Publitas and ISSUU.

By interactive experiences, I mean:

  • turning a standard PDF into an online flipping book
  • clickable links
  • video interactivity
  • embed on your website
  • upsell free subscribers to a printed version

In this video, I compare Publitas and ISSUU to review two main areas (Pricing and Features), so you can make the best decision for your publishing business.

This is for beginner self-publishers, helpful in deciding where to host your first or next issue. 

Click the link to watch the video, and be sure to subscribe!