All Posts By

Jen DeVore Richter

Planning the Perfect Magazine Cover Photo Shoot

By Digital Magazine, Digital Magazines, Digital marketing, magazine, Magazine Cover Photo, Magazine Cover Photo Shoot, Magazine Design, Magazine Planner, Magazine Publishing, Magazine Self-Publishing, Magazines, Planning magazine cover photo shoot

Planning your next magazine cover photo shoot? Before you step on set, watch this video!

Creating a successful photoshoot requires careful planning before hiring your photographer. As a former Certified Professional Photographer AND YouTube’s leading expert on magazine publishing, the insights I share are guaranteed to help you get the perfect shot. You will save hours of work and loads of money by getting it right.

Here’s what you will learn from this video:

  • 7 tips to getting the perfect shot even if this is your first or 50th cover
  • the #1 question to ask yourself before deciding who should be the cover model
  • the main priority every magazine cover should hit regardless of your topic
  • the two main types of covers photos all fall under and how to plan for each
  • important technical aspects to getting the perfect shot and avoiding costly mistakes
  • little known planning tips that most publishers overlook
  • the #1 secret to a successful magazine cover photo shoot

With careful planning, you can ensure your photoshoot is as successful as possible.

Click to watch the video and subscribe on YouTube

Uncovering the Secrets Behind Celebrities’ Magazine Success – Watch Me Funnel Hack!

By Digital Magazine, Digital Magazines, Digital marketing, Funnel Hack, Magazine Self-Publishing, Magazines, marketing for business, Marketing Strategy, marketing success, Secrets Behind Celebrities' Magazine Success

As indie-publishers there is a lot we can learn from looking at how celebrities market their traditionally published magazines. We can gain million-dollar marketing insights by looking at how they promote and sell their magazine as a product on their website.

In this video, I walk through three celebrity magazines that are doing well and one celebrity magazine that has unfortunately gone out of business. Plus, I share my opinion on the reason why I think they failed despite having fame and money.

You will gain insights on how to:

  • Keep subscribers from clicking off the page and increase opt-ins
  • Set up a one-page site that does it all: sells prints, connects with your ad sales rep, encourages opt-ins, and builds your brand
  • Make selling simple in just 2-clicks
  • Sweeten the deal with special gifts and bonus content

Watch this week’s video and subscribe on YouTube!

The Harsh Truth About Magazine Self-Publishing

By Magazine Design, magazine funnel, Magazine Planner, Magazine Publishing, Magazine Self-Publishing, Magazines, marketing, Print Magazine, Self Publisher, Self Publishing, Self Publishing a Magazine, Self-Published, Self-Published Magazine

The magazine self-publishing industry is a highly competitive one, with many entrepreneurs and a limited number of successful businesses.

Many people are telling you how to design an eye-catching magazine, but why do they keep getting the business side of publishing wrong?

Do you want to succeed in the publishing world? Watch this video!

You will see: 

  • why your subscriber list doesn’t grow
  • what’s holding you back from charging what you’re worth
  • how to overcome internal naysayers and self-doubt
  • who to turn to for support instead of the Negative Nancy in your life

You will learn the harsh truth about what it REALLY takes to make it as an independent publisher who wants to leverage a magazine to get new clients OR simply make money selling advertising.

Click to watch the video and subscribe on YouTube:

Watch Me Funnel Hack Oprah’s Magazine Subscriber Page

By Digital Magazine, Funnel Hack Oprah’s Magazine, Funnel Hack Oprah’s Magazine Subscriber Page, magazine, magazine funnel, Magazine Publishing, Magazine Self-Publishing, Oprah’s Magazine Subscriber Page, Self Publishing a Magazine, Self-Published, Self-Published Magazine

If you publish a magazine, there is much to learn by seeing how Oprah’s magazine subscriber page is set up, including the copy, layout, design, and offer.

We can ethically borrow marketing ideas from Oprah’s million-dollar marketing team simply by looking at what she’s doing now versus what she used to do and applying the ideas to our self-published magazine subscriber pages.

Heck, even if you don’t have your own magazine, there are still great ideas to learn from Oprah’s million-dollar marketing team just by looking at what she’s doing now and applying some key ideas to your sales pages!

Watch this video and look over my shoulder as I funnel hack Oprah’s magazine subscriber sales page before and after.

Click to watch the video and subscribe on YouTube:

How Long Does It Take to Self-Publish a Magazine? (Digital or Print)

By Digital Magazine, magazine, Magazine Planner, Print Magazine, Self-Publishing Magazine

Deciding to self-publish a magazine is exciting when you think of all the connections you’ll make and the new revenue opportunities that will open up. But, one thing that prevents people from moving forward is not knowing how long the process takes or the steps from idea to publication.

While the timeline can vary depending on your other time commitments and the skill level of everyone involved, I’ve worked out a production calendar to follow that helps us stay on deadline and budget with our clients.

In this video, you will see (for the very first time) the proprietary self-publishing planner that I created and use to help our clients stay on deadline and budget.

You will see how long it takes to self-publish a magazine including:

  • how many weeks total it takes for your first issue to go from idea to in-hand
  • the important first step most new self-publishers make when trying to launch that usually ends up in missed revenue
  • an overview of the step-by-step process 
  • how much time to plan for each step in the process

Click to watch the video and subscribe on YouTube!

Is Canva’s AI Robot Better at Magazine Design Than Humans?

By AI Designs, AI robot, Canva, Canva AI robot, Canva design, Graphic Design, Hyperlink, magazine, Magazine Design

Artificial intelligence (AI) is a hot topic right now.  You may have seen many of your Facebook friends uploading hyper-stylized selfies created using AI apps.

But did you know that content creators and marketers are using AI to generate copy on demand and even create graphic design and art?

By 2025, as many as 97 million people will work in the AI space, impacting nearly every industry. Source: https://explodingtopics.com/

Which got me thinking: is the Canva AI robot better at magazine cover design than humans?

Yes, if you were just made aware, Canva has a text-to-image AI app built-in! It’s a brand-new feature, so you will want to check it out and stay in the know.

In this video, follow along on my journey as I demonstrate the new Canva AI text-to-image app and find out if the robot is better at magazine cover design than a human.

How to Handle Ad Sales Objections

Handle Sales Objections Like a Pro!

By business, Handle Sales Objections, Sales, sales callls, Sales Objections, Sales success

Knowing how to handle sales objections confidently is key to your success with sales.

Without the proper insights on handling sales objections, you will show up to sales calls feeling unsure of yourself. 

You will not feel confident when prospects have questions or push back, and you will lose business.

Fortunately, this is a problem that can be overcome quite easily with a little bit of preparation.

I’ve sold millions of dollars worth of services and learned a thing or two about handling sales objections with confidence. The key is to be prepared.

In this video, you will learn 3 insights into preparing for sales calls so you can handle objections and close more business.

In under five minutes, you will see:

  • the #1 strategy you need in place BEFORE you accept sales appointments
  • my favorite online tool for preparing for sales calls with strangers
  • the first question you should ask a prospect
  • how to differentiate yourself on a sales presentation
  • the 3 main types of sales objections nearly everyone faces
  • 8 of the most common objections prospects use to avoid buying
  • practical next step actions you need to take to close more business

Click the link to watch the video and subscribe on YouTube:

3 Hacks to Save Hours a Week on Content Marketing

3 Hacks to Save Hours a Week on Content Marketing

By Content Marketing, Content Marketing Strategy, content marketing tips, Marketers, marketing, Marketing tips, Marketing tricks

“Consistency is King!” is the mantra for content creators and content marketers everywhere, but how do you stay consistent while being a busy entrepreneur taking care of your clients, running the business, and staying on top of everything?

In this video, you will learn three productivity hacks that will help you stay more consistent with your content marketing even if you don’t have the budget to outsource tasks or just haven’t found the right team members yet.

Watch this video to understand:

  • the one strategy I used to publish a YouTube video every week NO MATTER WHAT for over two years without a big budget
  • the BIG mindset shift needed to build accountability in yourself and your content marketing audience
  • the difference between content that people will watch, read, or listen to and content they won’t
  • how to prevent burnout just by changing your content strategy

Click the link to watch the video and be sure to subscribe on YouTube!

Where to Buy Copyright-Free Content for Cheap

By Buy Copyright-Free Content for Cheap, Content, Copyright, Copyright-Free Content, PLR, Private Label Rights

Staring at a blank document on your computer screen with the cursor flashing is one of the most annoying things in business. This is especially true if you’re on deadline or behind in publishing your blog posts, articles, videos, or other content.

But where can we get access to copyright-free content to use as a jumping-off point to make content creation faster and easier?

The answer is to websites that sell PLR or Private Label Rights content done-for-you, like plr.me, which has “Over 16,741 Done-For-You Coaching Resources At Your Fingertips.” You can download PLR courses, presentations, reports, ebooks, products, and coaching programs without writing a single word from scratch and without having to find, pay and babysit expensive freelancers to get the job done.

In this video, I examine the pros and cons of PLR content and do a quick walk-through of plr.me to show you how to download your first blog post starter article for less than $3 in less than 3 minutes.

Click the link to watch the video and subscribe on YouTube:

How to Land Advertisers for Your Self Published Magazine

By How to Land Advertisers for Your Self Published Magazine, Magazine Publishing, Magazine Self-Publishing, Magazines, marketing, Self Publishing, Self Publishing a Magazine, Self-Published Magazine

What if you could create low-tech marketing for your business that actually paid for itself or created recurring, passive income?

Selling advertising in your self-published magazine makes this possible.

For example, if you spent $5k to self-publish a digital and print magazine plus build out the subscriber website, social media posts, and all the other bells and whistles, you would only need to sell five full-page ads at $1000 each in order to get the system built!

With only five sales, you would break even, and pocket the remaining advertising revenue as profit every time you publish.

Plus, you’d have a marketing tool that could be used to:

  • build your industry authority
  • generate leads from your website
  • close better deals with prospects
  • sell more to your existing clients
  • stay top of mind with referral partners
  • and more!

But, what would make a business want to advertise in your magazine? What tools do you need in place in order to land sales? Is it possible to land advertisers if your business is brand new?

I answer those questions and more in this week’s video.

Click to watch and subscribe on YouTube!