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marketing Archives - Jen DeVore Richter

Authority Marketing 101

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Authority Marketing Wins

What if I told you that there were very important ways of marketing your business without advertising that could attract a new audience to you and help you build your tribe of the perfect leads?

I recently had two major wins by leveraging Authority Marketing.

Each month our agency publishes a new blog post and shares the blog article with our newsletter subscriber list. On our list is the Publisher of a local business magazine. Within 5 minutes of hitting send on our newsletter, Joe, the publisher of the magazine emailed me back to ask if he could use a section of my article and republish it in his magazine giving me full credit. Of course I said yes! What a great way for me to pick up additional valuable media exposure at no cost to me. 

Another win I experienced leveraging authority marketing is that I held a live webinar on personal branding. I had about 45 people register for the webinar and 22 actually joined me. From those 22 individuals I was able to book 7 new coaching prospect calls. So, by providing value in the webinar, I earned 7 new leads!

Positioning Yourself as an Expert

Leveraging authority marketing is an important tool in building your position as an expert in your industry and creating new business opportunities. There are basically eight main categories of authority marketing strategies I will cover with you here.

Lead Generation

The first category is lead generation. I like to create value for my blog readers and social media followers in the form of ebooks, success kits, podcasts, and other forms of information that solves their problems. By giving away this free information and adding value to my audiences I can in return ask for their email address to access it and build my email list and leads.

Public Relations

A second form of authority marketing is leveraging free media publicity using public relations. By offering your expertise to reporters, writers, and interviewers you can find yourself in the spotlight. Public relations is an important tool to be used to spread your message without having to pay for advertising.

Event Marketing

Events and event marketing is another form of authority marketing that can be very effective in not only building your lead list but also for finding your ideal customers and buyers. You can host your own events or offer to speak at other organizations events for increased exposure for your business as well as additional revenue sources.

Content Marketing

The type of authority marketing that I personally enjoy the most is content marketing. If you’re struggling to make sense of what to post on social media in a way that can grow your business content marketing is the answer. You could begin by writing a blog post for your website either every week or every month and then sharing that blog post to your social media accounts. Again this is another way of providing excellent value to your audience.

Public Speaking

The fifth way of leveraging authority marketing is in public speaking. Well public speaking is the number one most common fear I believe it is the number one most effective thing that you can do to grow your business effectively. I encourage you to invest in yourself as a public speaker and to obtain the training Jen provided inspiration and motivation.and confidence you need to feel comfortable speaking either in front of a group we’re on camera. This will be key to your success as a rock star professional. 

 

Referral Marketing

Referral marketing is the next category of authority marketing that you should play close attention to. Referral marketing is finding Key strategic partners or joint venture partners that have the same audience as you do but are in a different non-competing business category. By working together and leveraging your joint expertise and audience lists you can benefit each other by growing your business is to each other’s markets.

Book Authorship

The seventh type of authority marketing I’d like to discuss is book authorship. Writing a book can be a game changer in your business. Book authorship is very important if you have ambitions to become a paid professional public speaker, land media interviews at a high-level, or you could even use it as a sales tool to mail it to your targeted ideal prospects. With the advent of technology, writing and publishing your own book has become easy and fun.

Product Development

Product development is an important aspect of authority marketing that you should pay attention to if you’re looking to create new levels of freedom and fulfillment in your career. Product development entails taking your expertise and converting it into products that can be sold or given away for free to your target audience in an effort to grow your business. You could take your expertise as a consultant coach or service provider, and convert it into a book a DVD series, a web series, a physical product, or even a available on itunesworkshop. The important key here is to think about how you could work smarter and not harder by leveraging your expertise and scaling your business into new revenue streams.

Why Am I Telling You About This?

In closing, authority marketing is all about providing value to your audience. The more you share and give away your unique insights and expertise the more you will gain in return. 

Shifting Your Mindset

Authority marketing requires that you change your mindset away from focusing on the short term. To build a business with this type of marketing you need to think like a gardener. You’re planting seeds and watering so you can reap the harvest next season.

Actions To Take

The action that I would like for you to take is to answer the question, “If you were going to write a book, what would the title be?”

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Using education marketing to grow your business

How to Use Education Marketing to Grow Your Business

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Sharing Your Knowledge

At church recently, I was speaking with a member of the congregation who is a woman business owner. She is actually a real estate agent and celebrating the one year anniversary of her business. She mentioned to me that she was in need of some marketing advice and since she was just starting was looking for some resources that could empower and educate herself. She wanted to learn how marketing could drive business growth.

We started talking about the value of podcasts and I mentioned to her that I have a podcast where I regularly share marketing and business advice with women business owners.

When I pulled up my podcast on her iTunes on her iPhone she asked me why I would put so much effort and work into sharing my ideas in the podcast.

I was happy to explain to her that through the sharing of my intellectual property my experience and my expertise, I was able to grow my audience online, increase the number of leads that come to my business, and find people that are my ideal client. Behind the Scenes with Jen DeVore

The importance of sharing your expertise and knowledge is in the relationships that are formed. When you are open to sharing your ideas and knowledge you are more likely to find customers and clients that will want to work with you. People want to do business with people that they know, like, and trust and by sharing your expertise you build those relationships.

There are numerous ways that you can share your expertise and grow your audience. You should examine each option and find the ways that match with your unique gifts and talents.

Here are a few examples of ways you can create content for your customers or clients:

  • Podcasting on Sound, iTunes, or your website
  • Writing books and getting them published
  • Producing videos and sharing them social media
  • Taking photos and putting them online
  • Creating ebooks or downloads for your website
  • Designing infographics for social media
  • Speaking in front of groups
  • Hosting events

Why am I Telling You This Story and Giving You This Exercise?

There is a revolution happening in business. The entrepreneurs and business professionals that provide value by giving away their intellectual property are becoming known as the authority in their industries.

Shifting Your Mindset

This attitude will require that you take you adopt a “givers gain” mindset that is open to sharing ideas and expertise. You will receive more in the end through giving away your valuable knowledge. This is a different approach than advertising or “push” marketing.

Actions You Should Take

The action that I would like for you to take this week is to write an article you could post on your blog or social media or record a video that provides the solution to your customer’s frequent problems or answers a common question.

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Connecting with your audience and building influence

Connecting With Your Audience & Building Influence

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Connecting With Your Audience

In this article, we’re going to be discussing how you can truly connect with your audience in ways that go beyond social media shout-outs, and blog post comments, with real life connections that have the potential to be life-changing.

Recently, I was on an airplane flying from Jacksonville to St. Louis for a speaking engagement. As I boarded the airplane early in the morning I realized that I was assigned the middle seat. The woman who was sitting by the window appeared to be having a very bad day when I struggled to put my belongings under my seat and dug the seat belt out of the seat cushions. I gave her a small smile and said good morning. She looked at me with a little bit of sadness on her face and I could tell that she was on the verge of tears. I asked her, “Are you okay?” and she said no. “I thought my flight was at 8 o’clock this morning,” she said,  “but it was actually at 8 o’clock tonight. So I’ve started my morning off frustrated trying to rearrange my flights and am just having a really bad day.”

Take Time To Listen

Her name was Layla and I listened as she told me story after story of how she felt like life was beating her down. She had lost her job recently. She was having problems with her relationships. And was searching for a purpose in her life. She told me that she really wanted to start a business but she lacked vision for how to do it. 

I felt when she said those words to me that God had put me in that middle seat at that time in the morning specifically to meet Layla and to be an encouragement to her.

I said to her you’re not going to believe this but I am in the Bold Vision business. I told her that I was on my way to the speaking engagement in St. Louis and that I had just written a book that helps people gain clarity over their lives and the direction of their business or career choices. Her eyes widened as I took a copy of my book out of my bag and handed it to her as a gift. She asked “Really? I can’t believe my luck! This is turning out to be the best day ever!” She smiled as she thumbed through the book and told me that she was so happy that her day had turned around and that I was sitting next to her. Layla and I had a great connection that morning on the airplane. I was able to be an encouragement to her using not only my personal friendship but also using my work and the purpose that I find as a speaker. What started out as a terrible day turned into a new connection and I hope a renewed sense of direction for Layla.

Use Your Influence to Lift Others Up

I am sharing this story with you to encourage you to look for real ways of connecting with your audience. When everyone else is wrapped up in social media followers and fans, we need to be focused on lifting each other up. available on itunes

Shifting Your Mindset

This attitude will require that you take a mindset shift away from always looking to your phone as a way to connect to your audience, and instead open your eyes and heart to those around you.

Actions You Should Take

The action that I would like for you to take this week is to look for one person that you can uplift in business. Perhaps it’s sharing a tip or trick that you know could save them lots of time and money. Perhaps it’s just saying an encouraging word and giving a compliment.


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50 Marketing Secrets of Successful Women | Book Launch

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I am very pleased to be a part of the launch of Teen Hughes’ book 50 Marketing Secrets of Successful Women. Teena asked me to write a chapter for this book that is a compilation of some of the best ideas in marketing. My section on how to grow your audience with podcasting can be seen on pages 28-29.

About the Book 50 Marketing Secrets of Successful Women

A note from Teena

Women all over the world are starting their own businesses, which is a truly remarkable thing!50 marketing secrets of successful women

Their passion for their product or service is there in abundance, but sometimes it’s harder to get the message out than they originally thought, and “marketing” sounds too hard to achieve. In Australia, when we can’t do something right now, we say we’re putting it in “the Too Hard Basket”, and I think this is where a lot of people put their marketing.

In this book I have gathered 50 tips from amazing women around the planet who are happy to share their successful techniques. I am thrilled to be able to bring these two groups of women together – those having success with marketing, and those needing support with their marketing. It’s a match made in heaven!

Let’s ALL learn new and simple ways to boost our businesses!

Teena Hughes
TeenaHughesOnline.com

To get your copy of 50 Marketing Secrets, please visit http://42jump.com/buy50secrets.

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Storytelling to Grow Your Business

Using Story Telling to Grow Your Business

By | branding

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Story Telling to Grow Your Business

Story Telling has become a powerful tool in marketing because technology has leveled the playing field. Technology in the palm of our hands has enabled brands both big and small to be able to reach new audiences, spread their messages farther, and create movements around their businesses.

According to a recent article in Forbes Magazine, storytelling is important in this new economy for brand engagement and the best way to engage your audience members and potential customers or clients is  by tapping into their emotions. Stories are the mechanism for building emotional engagement with your brand.

If you are looking to build a Purpose Filled Business this means that you are mission-driven. You have a message to share, a movement to create, and something bigger than you to build. In order to create a platform for your movement you will need to have a collection of stories related to your company and the impact that you are making on your community. available on itunes

Stories to Grow Your Business

Let me use a story to demonstrate how stories can be used to grow your business. This week I launched a new service offering in my company Rock My Image. It is called VIP Days.

In a VIP Day, a client gets to work with me one-on-one for either a half-day or full-day to focus on a marketing issue that has been frustrating them. As I was beginning to create the marketing pieces for this new VIP Day, I stopped to take a moment and reflect on a recent client success story that I have that would demonstrate the value of working with me one-on-one as a coach. Fortunately, I have had a very big success with one of my clients named April.

April is the marketing manager for a very high-profile attorney and April had been very frustrated with her social media and blogging efforts. She was feeling overwhelmed because she never knew what to write each month and was spinning her wheels trying to get content created on a regular basis. Through working with me as her coach, I was able to give her a super easy and simple system that she can follow for creating content. We actually were able to plan an entire year’s worth of social media and blog content in one day which resulted in a 407 percent increase in their content marketing score for the year in a very short period of time. I used my client success story with April as a story to demonstrate and launch the new VIP Day service offering to great success. Personal Branding Speaker Jen DeVore Richter

Your Stories Matter

Stories matter in companies because they build a legacy that can be passed down much like a family history can be passed down. When the influencers inside your company know the stories and are able to communicate them they can build your company’s legacy for you .

So telling your stories and creating a collection of company stories is vital. It is very important for you to tell the stories of your clients and customers, those of your successes, and even those of your failures, in order to build that emotional connection and impact.

Being Relatable is Key

Being relatable is key. You must share stories that your audience can relate to. They need to be able to see themselves inside the story or it needs to be universally appealing. Your company story should not be “inside jokes” or  “you had to be there moments.”

Build a Library of Stories

The best way to ensure that your company stories are used effectively is to build a library. You can use a simple system like Google Documents, Evernote, or another text editing documentation system that lives in the cloud, in order to ensure that you were leadership and customer services teams most importantly, have access to them. 

It will also be important for you to record your brand and business stories on video so that they can be shared on social media and an email marketing or anywhere content lives on the internet and your audience is listening.

Why am I Telling You This Story and Giving You This Exercise?

I am giving you this information to inspire you to begin to think about how you can document the stories of your brand. You already have these stories at your disposal. They may just be locked away in your memories somewhere. The other key that you will want to do when you document your stories is to match them up with the problems that the story demonstrates and that you solve. You can easily index your library of stories by key terms in order to make this process easy and fun.

Shifting Your Mindset

Beginning to tell a brand story is going to require a mindset shift. It is going to require that you move away from only focusing on your services, or the features and benefits of your product. While those things are important for you to communicate in your marketing, remember: stories sell.

Actions You Should Take

The action that I would like for you to take this week is to think of one problem that your business or brand solves for  your customers and think of one story from your company’s history that demonstrate how you solved that problem for someone else. Be sure to write this down the story and if you’re feeling ambitious record it on video and share it with your social media followers. I can’t wait to hear your stories and see your Purpose Filled Business grow.

 

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Become a Great Leader

Becoming a Great Leader

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Becoming a Great Leader

Here is why this is an important topic for you to know.

As business owners, entrepreneurs, and women in business, it is important for us to recognize that in order to get to a position where we can inspire and influence others and share our message, we need to be in a position of leadership.

Being a leader instead of a do-er frees you up from working IN the business to working ON the business. Working ON the business is an important step to take if your goal is to make an impact on others.

My Experience Story

When I started my entrepreneurial journey 12 years ago I made the mistake of trying to do everything myself. While I did have a small team of assistants that I had hired and trained, the mistake that I made was not building in the systems that I needed in order for the business to run without me in it.

My assistants were fantastic at helping me with specific projects, working specific events, and doing the tasks that were assigned as they came up. They were fun people to be around they kept me inspired and we all had a wonderful time working together. Where I went wrong was that I failed to create implement and document systems for every part of my business so that the team could run the business without me there to manage them.

Another mistake I made was that I had built a brand around my name so clients would only hire my company if I personally was the one that was providing the service. I had failed to build a brand that could be converted into an Empire.  I had built a company based on my personal reputation and connections and created a nice job for myself within the business. But I had failed to build a self-sustaining company.

There are basically two components that every entrepreneur, business owner, or business professional needs to be a leader in their company. These two items are status and systems. Behind the Scenes with Jen DeVore

Status Matters

Status is your personal brand and how you are perceived in your industry. It is important to build a personal brand and reputation that positions you as an expert and a thought leader in your industry. Once you are seen as the authority in your space you will be able to spread your message to a wider audience and be given platforms from which to share your ideas.

Systems are Key

Systems are vital so that you can be active in working on your business as the Visionary and person in control of your company’s mission, culture and impact. Systems will allow you to scale and replicate the processes that you use in your company. Once you have systems in place team members can be trained to do things the way you want them to be done in order to achieve the result you desire.

Without status and systems together you will lack the ability to build a business that runs without you managing the day-to-day operations.

With status and systems together you will be able to build an Empire and team around you so that you can spread your message, start your movement and make a difference in the world.

If you are at the point where you are too busy working in your business or at your job to lift your head up raise your eyes and focus on the future ahead then you need to make a change and begin to elevate your status and create systems in your business.

Know Your Core Competencies

In order to build your brand and develop systems that will create your Empire you will need to know your core competencies so that you can leverage your strengths in your brand and business and hire talented people to help you fill the gaps with your weaknesses. For example if writing is not your favorite thing to do then it would be wise to invest in a professional copywriter and editor to help you express your ideas. Another example would be if accounting managing your books makes you cringe then it would be smart to hire a professional bookkeeper to help you manage your finances. By taking an inventory of your key competencies you’ll begin to see which tasks in your business need to be outsourced immediately and which tap you may consider doing yourself.

Why am I Telling You This Story and Giving You This Exercise?

I am sharing this information with you so that you won’t make the mistake that I made 12 years ago. My goal is to save you lots of time, lots of money and enable you to the fulfill your purpose. By elevating your status and developing systems that your team can run for you, you will be able to achieve your goals.

Jen provided inspiration and motivation.

Shifting Your Mindset

Elevating your status and developing systems will require that you change your mindset. Your mindset will need to be changed away from feeling like you are the only person that can work in your business. If you are a little bit of a control freak or type A personality that likes everything done just so, this is going to be tough for you. But you are probably the person that needs to hear this message the most. I say this with love because I used to be like that. I thought that my way was the best way. By creating systems for how I wanted things done and implementing a training program that my team could follow I’ve been able to achieve The Best of Both Worlds. I get things done the way that I want them to be done but other people do the work for me. This frees me up just focus on empowering women on their intro entrepreneurial journey and fulfilling my purpose in the world.

Actions You Should Take

The action that I want you to take this week is to create a list of 5 things that you could delegate out that will move your business forward. Take an hour or two and think about the top marketing tactics that you are doing currently in your business that you could hire someone else to do. Then make the time to outline a system for each of the five marketing tactics keeping in mind the goal that you will outsource or hire someone to implement the system for you. These could be writing your blog posts, designing your newsletters, scheduling your social media posts, editing video or audio files, or creating graphics for marketing materials.

A resource that I recommend for outsourcing small tasks is Fiverr.com if you’re on a budget.

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Special Episode: The Day I Met Sunny – Purpose Filled Business

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Purpose Filled Business

In business we often become focused on things that are temporary. We focus on leads, sales, money, and recognition. We lose focus of things that are eternal. Like serving, making an impact, and becoming spiritually rich.

I recently met Sunny. A woman who is using her business to become spiritually rich and ensuring each one of her client’s feels welcomed and loved in her business as a nail tech at a spa.

She is truly living out the meaning of a Purpose Filled Business in the most unassuming way. It was inspiring to see her making such a big impact on her clients from a seemingly small platform.

Hear about The Day I Met Sunny on a very special episode of my podcast Purpose Filled Business on iTunes.

Purpose Filled Business

Upping your Game

Upping Your GAME

By | branding

Up Your GAME

G – Give

A – Associate

M – Manage

E – Elevate

Here is why this is an important topic for you to know

In competitive industries, it can become very difficult to win business, and you must “up your game” just to get attention. Companies that sell large-ticket items with many competing alternatives must be creative and clear on the reasons buyers should choose them. For example, car dealers, medical practices, and financial advisers need to market their services aggressively as multiple options exist for consumers in those markets. If this is your business type, you’ll likely need to up your game regularly just to stay competitive.

Let me state with conviction that the Rockstar Professional focuses on upping his or her game regularly and with passion! Doing so drives the realization of the bold vision and inspired mission.

Marketing should be a reflection of what your business is truly about and how you operate. I consider it an extension of your customer experience. Are you aware of the numerous ways a prospect interacts with your brand before, during, and after the sale? What do those interactions say about you and what your brand?

My Experience Story

Give: Our business and personal lives keep us busy, but we must guard against becoming too busy to consider the ways that giving can up our game. Too often business professionals and owners have a what-can-I-get mentality. Try nurturing a what-can-I-give mentality—in an open and genuine, not manipulative way—and see how those efforts turn into organic marketing opportunities. Particularly in networking situations, come with a what-can-I-give attitude and you’ll see that more people will want to connect with you. Be smart about your giving, though, it’s not about how much you can give (you’ll wear yourself and your company out), but how you can give in well-considered, meaningful ways that result in growing yourself and your business. 

Yesterday I was speaking with a prospective client on the phone and provided an asset that I typically charge for to her as a thank you for taking the call. My intention in doing so was to provide real value on our call and exceed her expectations right from the beginning.

Associate : We associate with others on a daily basis. When we stop to reflect upon those with whom we associate, are they positive, energy-infusing people, or are they negative, energy draining people? With whom and what we associate matters— who we’re connected to, what we’re associated with. You can up your game by being thoughtful about your associations and developing ones that are more meaningful.

This is especially important on social media. Be aware of what and who you are associating with. You may not even realize it, but people notice even the smallest details. How can your words and actions lift others up and be an encouragement?

Manage : It’s the classic struggle: how to manage our lives well. By lives, we include our time, relationships, business dealings, basically everything. We recommend evaluating how you’re managing all aspects of your life, on at least a quarterly basis, if not weekly or even daily. When we manage our lives well, it leaves us more time to concentrate on forming and executing smart marketing strategies. A chaotic life cannot support a healthy, growing business.

I call this leaving margin.Your must purposefully and intentionally create margin in your days for valued relationships, personal time, and even prayer or meditation in order for you not to burn out and begin to feel overwhelmed.

Jen and husband Will at Fashion Industry EventElevate : A well-managed life will naturally lead to wanting to elevate ourselves and our businesses. Elevating is about lifelong learning, not settling for mediocrity, and making the most out of our strengths and opportunities while shoring up our weaknesses and minimizing threats. It’s not about being unsettled or dissatisfied with our businesses or ourselves, but about accepting where our business and we as individuals are and continuing to grow from that point forward. Elevating our businesses and ourselves is inextricably tied to our attitudes. The Rockstar Professional cultivates an attitude of consistent elevation and invest in themselves, mind, body & soul.

Why am I Telling You This Story and Giving You This Exercise?

I intend to inspire and challenge you to not rest on your laurels. Challenge yourself to build the business of your dreams be elevating your game.

Shifting Your Mindset

This will require a shift in your mindset towards the abundant mindset. How can you encourage? How can you elevate not only yourself but others? How can you improve your relationships and time? available on itunes

Actions You Should Take

Now, up your GAME. In five minutes, note as many ways you can think of to give, associate, manage, and elevate your business or yourself as a business professional or company owner. We bet you’ll surprise yourself with what you’re able to brainstorm.

 

 

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The It factor

Top 3 Keys for Determining Your Unique Selling Point

By | branding

And how you can find your “It Factor”

The “It Factor”

When we think of “It Factor” the first thing that may come to mind is being an overnight success, a superstar that got a big break, or someone that has this amazing, wonderful, unique idea that the world has never seen before.

But the way I see it, God has given us each individual gifts and traits that should be used to build our brands and businesses in our own way.

Personal branding is the management of your image. It’s basically Perception Management. So, you can control that part by not being afraid to stand out. Getting noticed, sharing your story, and crafting your image.

But building a successful business, a purpose- filled business requires more than just excellent brand management. It requires the It Factor.

According to research, in small business, only 2 of 10 entrepreneurs will be successful. Yes, only a 20% success rate. 80% fail in the first 18 months.

 

Why do you think this is?

 

Personally, I think it is because entrepreneurs lack the education and information they need to make great decisions about marketing, money management, and other areas of business. But, I have noticed that entrepreneurs with the “It Factor” do tend to survive and thrive in business.

My business partners and I have created a formula for the It Factor and I’m going to share it with you.

Rockstar Professional Formula for Success = Attitude + Expertise + Drive

  • Attitude
  • Expertise
  • Drive

A lot of business owners tend to have 2 out of the three traits. But, it is vital that you have all 3.

This was a pivotal moment for me. After my book Amplify Your Business started attracting media attention, I knew I had figured it out!

Attitude

When you decide that you are going to be successful in business. It requires an Attitude adjustment. First, your attitude is changed away from the status quo. You decide that you are ready for a new life. You are ready for fame, fortune, and freedom. You decide that you want to become a Rockstar Professional and build a purpose filled business.

Being a success in business requires this attitude to come from within. No One can give it to you. You won’t find it in a self help book, 12-step program, or personal development workshop. You will need to believe in yourself.

I actually had someone who tipped her toe in the entrepreneurial pond (so to speak) that gave up after some setbacks say something to me that demonstrates the importance of attitude. She said. “Jen, I’ve decided that I’m not like you. I’m not a leader that can solve big problems. I want to be led. I want someone else to tell me what to do.”

She’s missing the first part of the equation, Attitude. She wasn’t ready.

Expertise

Taking on a position of leadership requires expertise. You need to be an expert in your area. People are going to look up to you and you need to be able to back up what you’re saying.

Being an expert can come from education, training, experience, or all three of these things. But, you do need expertise. As a business leader, it is not possible for you to be an expert in all areas of business. So, you will need to recognize and know what you don’t know and build a team of experts around you that can help you get where you’re trying to go.

I am in business with my two business partners because we each have an area of expertise.

Kenny- technical director

Jen- accounts director

Manny- creative director Jen Book Signing

If we were a band I would be the tour manager taking our show on the road, Kenny would be behind the scenes ensuring that the lights come on, and Manny is the guy who runs the production on stage.

We are each experts in our own area and smart enough to realize where our weaknesses are. That’s why we have each other.

Drive

A few years ago, I was working with a coaching client who wasn’t being very coachable. All the advice I was giving her wasn’t being received. She had put up some mental roadblocks and to me seemed to be self-sabotaging her success.

I mentioned this to her and she said to me, “Jen, if I’m going to go down, I’m going to go down in a blaze of glory.” I was so disappointed. It seemed to me that she had already determined her outcome. She had lost her drive.

Building a business is not easy. I’m not here to sugar coat it. And this part- the Drive- is probably the toughest one to maintain.

It’s easy to start out with a positive attitude, have the expertise to open a business, but the drive is what will sustain you.

How To Find Your It Factor

One key action you can take it to do a self assessment and examine your Attitude, Expertise and Drive.

This doesn’t have to be complicated. You can start simply by asking the following questions:

Attitude– Is my attitude healthy, positive, and focused on goals rather than on challenges or setbacks?

Expertise– What areas of business do I need to invest in education to raise my level of expertise? Are there new partnerships I need to form?

Drive– When times get tough and I face setbacks, what tools will I use to push me through?.

Why am I Telling You This Story?

I intend to inspire and challenge you to think differently about success and make you recognize that this elusive “It Factor” isn’t so mysterious or reserved for the lucky, special, or genius. We all have it inside of us. We just need to dig deeper to find it.

Purpose Filled BusinessThe main takeaway here is that you don’t have to be a celebrity to qualify for the “IT” Factor. Each and every one of us has one, if not multiple unique and special talents that allow us to stand out from the crowd. You just have to decide how you want to channel that talent and use it to give your business that extra edge.

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