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marketing strategy Archives - Jen DeVore Richter

Inspired Mission Statement

Crafting Your Inspired Mission Statement

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And how you can find clarity in “The Why”

Doing Good

If your BOLD Vision defines where you’re going, then your Inspired Mission Statement defines how you will get there. It becomes a roadmap of sorts to keep you focused on your journey to becoming a Rockstar Professional.

A Rockstar Professional is one who has advanced from the ordinary and has become an industry standout. They have separated themselves from the competition because they are sharing their unique purpose, passions, and gifts with the world.

When a business has been living a rich and giving mission, the community stands behind it and supports it. People want to do business with companies that do good.

The values of a company, and “doing good,” are communicated through the company’s vision and most importantly, the Inspired mission.

Even if you’re marketing for a company and it’s not your business, it is helpful to have a defined mission statement. Do you know the company’s mission?

If not, then this exercise can be shared with your manager, director, or boss and you will look like a hero!

How To Craft Your Inspired Mission Statement

To understand how to craft your inspired mission, we need to know the answer to this question:

Who do you work with, what do they want and why?

Take a moment to record your initial response to this vital question, trying to do so in 15 words or less by filling in the blanks.

I work with _______________________ who want to __________________ so they can

______________________________.

Recently, my business partners and I held a training with some key local influencers to test pilot the idea of a mastermind with them. Our conference room was filled with about 10 entrepreneurs at various stages of their careers. One gentlemen in particular, I will call him Ray, was feeling stuck on which direction he should take his business. He wanted to help everyone and was having a hard time finding focus.

I asked Ray to answer that question and a light bulb went off in his head! By answering the question he was able to narrow his focus and find clarity.

Personal Branding Speaker Jen DeVore Richter

This exercise is so important that many savvy business owners will put the statement on the front home page of their website. You can see mine at http://jendevore.rocks. (I won’t give away the answer here- it’s a little surprise for you.)

What is important to note is that this is not an ordinary mission statement. It is inspired. It is inspired because of the last section: the why. Knowing who you work with, what they need, and why is vital.

As a fun exercise, I took the McDonald’s mission statement and made it inspired:

Here is their existing mission:

McDonald’s brand mission is to be our customers’ favorite place and way to eat and drink.”

Here is my take on an inspired mission for them:

“At McDonald’s we work hard to provide your favorite place to eat and drink so you can focus on enjoying life.”

The difference is in adding “The Why” I need to bring my kids to McDonald’s as a busy working mom. It’s so we can enjoy life and not stress about meal prep.

Why am I Telling You This Story?

Because once you have your Inspired Mission clearly communicated, your marketing efforts will resonate with your audience.

The main takeaway here is that by answering “The Why”, you are now able to find focus and clarity instead of wanting to help everyone. Just like Ray! This “Why” will help you to stand out in your industry as a Rockstar Professional.

 

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