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marketing expert Archives - Jen DeVore Richter

Authority Marketing 101

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Authority Marketing Wins

What if I told you that there were very important ways of marketing your business without advertising that could attract a new audience to you and help you build your tribe of the perfect leads?

I recently had two major wins by leveraging Authority Marketing.

Each month our agency publishes a new blog post and shares the blog article with our newsletter subscriber list. On our list is the Publisher of a local business magazine. Within 5 minutes of hitting send on our newsletter, Joe, the publisher of the magazine emailed me back to ask if he could use a section of my article and republish it in his magazine giving me full credit. Of course I said yes! What a great way for me to pick up additional valuable media exposure at no cost to me. 

Another win I experienced leveraging authority marketing is that I held a live webinar on personal branding. I had about 45 people register for the webinar and 22 actually joined me. From those 22 individuals I was able to book 7 new coaching prospect calls. So, by providing value in the webinar, I earned 7 new leads!

Positioning Yourself as an Expert

Leveraging authority marketing is an important tool in building your position as an expert in your industry and creating new business opportunities. There are basically eight main categories of authority marketing strategies I will cover with you here.

Lead Generation

The first category is lead generation. I like to create value for my blog readers and social media followers in the form of ebooks, success kits, podcasts, and other forms of information that solves their problems. By giving away this free information and adding value to my audiences I can in return ask for their email address to access it and build my email list and leads.

Public Relations

A second form of authority marketing is leveraging free media publicity using public relations. By offering your expertise to reporters, writers, and interviewers you can find yourself in the spotlight. Public relations is an important tool to be used to spread your message without having to pay for advertising.

Event Marketing

Events and event marketing is another form of authority marketing that can be very effective in not only building your lead list but also for finding your ideal customers and buyers. You can host your own events or offer to speak at other organizations events for increased exposure for your business as well as additional revenue sources.

Content Marketing

The type of authority marketing that I personally enjoy the most is content marketing. If you’re struggling to make sense of what to post on social media in a way that can grow your business content marketing is the answer. You could begin by writing a blog post for your website either every week or every month and then sharing that blog post to your social media accounts. Again this is another way of providing excellent value to your audience.

Public Speaking

The fifth way of leveraging authority marketing is in public speaking. Well public speaking is the number one most common fear I believe it is the number one most effective thing that you can do to grow your business effectively. I encourage you to invest in yourself as a public speaker and to obtain the training Jen provided inspiration and motivation.and confidence you need to feel comfortable speaking either in front of a group we’re on camera. This will be key to your success as a rock star professional. 

 

Referral Marketing

Referral marketing is the next category of authority marketing that you should play close attention to. Referral marketing is finding Key strategic partners or joint venture partners that have the same audience as you do but are in a different non-competing business category. By working together and leveraging your joint expertise and audience lists you can benefit each other by growing your business is to each other’s markets.

Book Authorship

The seventh type of authority marketing I’d like to discuss is book authorship. Writing a book can be a game changer in your business. Book authorship is very important if you have ambitions to become a paid professional public speaker, land media interviews at a high-level, or you could even use it as a sales tool to mail it to your targeted ideal prospects. With the advent of technology, writing and publishing your own book has become easy and fun.

Product Development

Product development is an important aspect of authority marketing that you should pay attention to if you’re looking to create new levels of freedom and fulfillment in your career. Product development entails taking your expertise and converting it into products that can be sold or given away for free to your target audience in an effort to grow your business. You could take your expertise as a consultant coach or service provider, and convert it into a book a DVD series, a web series, a physical product, or even a available on itunesworkshop. The important key here is to think about how you could work smarter and not harder by leveraging your expertise and scaling your business into new revenue streams.

Why Am I Telling You About This?

In closing, authority marketing is all about providing value to your audience. The more you share and give away your unique insights and expertise the more you will gain in return. 

Shifting Your Mindset

Authority marketing requires that you change your mindset away from focusing on the short term. To build a business with this type of marketing you need to think like a gardener. You’re planting seeds and watering so you can reap the harvest next season.

Actions To Take

The action that I would like for you to take is to answer the question, “If you were going to write a book, what would the title be?”

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The identity revolution

The Identity Revolution

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There is a revolution taking place in the business world today and thought leaders in their industries are jumping in early. At Rock My Image, we have coined the phrase, “Identity Revolution” to describe it.

The line between industry expert and media personality is blurred resulting in the new Identity Revolution in marketing. As internet technology makes it easier for you to build a platform AND business, leading media personalities adopt business building skills from entrepreneurs and entrepreneurs adopt brand building skills from leading media personalities to leverage their personal clout into business success.

You’ve seen this happening by the likes of Barbara Corcoran and Daymond John on Shark Tank, Dr. Oz, and by YouTube sensation beauty expert Kandee Johnson. By hosting a podcast, writing books, and sharing content, I am actually doing it too!

Media Personality + Entrepreneur = Celebrepreneur

Whether you’re currently working in media as on-air talent and looking to build your own brand based empire OR a local high level business owner looking to leverage your clout into new opportunities, the concept of becoming a Rockstar Professional is important for you to know.

In this place where the two worlds collide, media meets business, you’ll find like minded professionals who seek to: 

  • leverage their expertise and experience into powerful personal brands as authors, speakers, media experts, and online influencers
  • benefit from relationships with the industries top women and men of influence
  • gain insights into how to attract new business opportunities on not just a local level, but a regional, national, or worldwide platform
  • think beyond the typical path and pave a new future for themselves

My focus is on inspiring and empowering those with the attitude, expertise, and drive to thrive as the authority in their industry so they can enjoy new levels of freedom and fulfillment. 

Why am I Telling You About This?

The concept of the “Identity Revolution” is important to know about so you can be current on new marketing strategies. I want to caution you to not let the superficial thrill of being “famous in your industry” make you lose sight of why this type of business growth system may or may not be for you. It is for you if you have a positive and uplifting message to share with the world and you want to gain control of your business or career so you have the freedom in your life to spend your time with the causes and people that really matter to you.

Shifting Your Mindset

Do you have what it takes to become a Rockstar Professional? Personal Branding Speaker Jen DeVore Richter

Attitude

  • I seek to effectively communicate my message and impact others positively.
  • As a leader, I know it is important to make time to work “on” the business and not just “in” it.
  • I am committed to doing whatever it takes to reach my goals.

Expertise

  • I am at the top of my industry and can back up my expertise with education and training.
  • My peers respect and value my opinion. My reputation is excellent.
  • My approach is unique, makes and impact, and is highly sought after.

Drive

  • When I make decisions about my business, I consider the long term big picture.
  • When I set my mind to something, I see it through to the end.
  • Nothing can stop me from achieving my dream.

Congratulations! If you selected one or more questions then you have the formula to succeed!

ATTITUDE + EXPERTISE + DRIVE = ROCKSTAR PROFESSIONAL

available on iTunesActions You Should Take

The action that I would like for you to reflect on the formula I provided. On a scale of 1-10, rate yourself in these areas:

ATTITUDE – at what level are you willing to put yourself out there and share your ideas?

EXPERTISE – do you have all of the skill and knowledge you need to be a thought leader?

DRIVE – how committed are you to achieving your bold vision?

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Using education marketing to grow your business

How to Use Education Marketing to Grow Your Business

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Sharing Your Knowledge

At church recently, I was speaking with a member of the congregation who is a woman business owner. She is actually a real estate agent and celebrating the one year anniversary of her business. She mentioned to me that she was in need of some marketing advice and since she was just starting was looking for some resources that could empower and educate herself. She wanted to learn how marketing could drive business growth.

We started talking about the value of podcasts and I mentioned to her that I have a podcast where I regularly share marketing and business advice with women business owners.

When I pulled up my podcast on her iTunes on her iPhone she asked me why I would put so much effort and work into sharing my ideas in the podcast.

I was happy to explain to her that through the sharing of my intellectual property my experience and my expertise, I was able to grow my audience online, increase the number of leads that come to my business, and find people that are my ideal client. Behind the Scenes with Jen DeVore

The importance of sharing your expertise and knowledge is in the relationships that are formed. When you are open to sharing your ideas and knowledge you are more likely to find customers and clients that will want to work with you. People want to do business with people that they know, like, and trust and by sharing your expertise you build those relationships.

There are numerous ways that you can share your expertise and grow your audience. You should examine each option and find the ways that match with your unique gifts and talents.

Here are a few examples of ways you can create content for your customers or clients:

  • Podcasting on Sound, iTunes, or your website
  • Writing books and getting them published
  • Producing videos and sharing them social media
  • Taking photos and putting them online
  • Creating ebooks or downloads for your website
  • Designing infographics for social media
  • Speaking in front of groups
  • Hosting events

Why am I Telling You This Story and Giving You This Exercise?

There is a revolution happening in business. The entrepreneurs and business professionals that provide value by giving away their intellectual property are becoming known as the authority in their industries.

Shifting Your Mindset

This attitude will require that you take you adopt a “givers gain” mindset that is open to sharing ideas and expertise. You will receive more in the end through giving away your valuable knowledge. This is a different approach than advertising or “push” marketing.

Actions You Should Take

The action that I would like for you to take this week is to write an article you could post on your blog or social media or record a video that provides the solution to your customer’s frequent problems or answers a common question.

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womens leadership keynote speaker

Women’s Leadership Keynote Speaker | Perryville Chamber of Commerce

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Are you booking a business motivational speaker, breakout leader, or keynote speaker for your next women’s leadership conference, meeting, or group?

Looking for a professional, yet friendly and easy to work with entertaining speaker?

Would your group benefit from an empowering and inspiring presentation from a nationally recognized authority marketing expert and published author?

As a professionally trained speaker, actor, improv performer, and communication expert, Jen DeVore Richter receives raves reviews.

Women’s Leadership Keynote Speaker

Jen was recently hired by the Perryville Chamber of Commerce as a keynote speaker to present Claim My Stage: How to Use Personal Branding to Move Up, Make More, and Thrive at the Xquisite Women’s Leadership Conference in Perryville, MO.

WATCH A VIDEO OF JEN’S PERFORMANCE

Here’s what the event organizer had to say about working with Jen immediately after her standing ovation rewarded performance:

 

 

testimonial

 

Jen shared her inspiring performance Claim My Stage, which motivates women business leaders to join the Identity Revolution happening now in business. She teaches the same techniques that celebrity entrepreneurs like Barbara Corcoran from Shark Tank and Oprah Winfrey use to be seen as authorities and thought leaders. Personal branding is a tool that can be leveraged to grow one’s business and influence.

 

To book Jen to speak for your women’s leadership conference, group, or association, please call (904) 428-8764 or email jen@rockmyimage.com today.

Improve Your Brand

The 5 Keys to Improve Your Brand

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 Develop your personal brand to make your BOLD vision come to life

Adaptation is Key

People do business with people they know, like, and trust. If you are a business owner or executive trying to stand out in a crowded marketplace or workplace, then you absolutely must develop your personal brand to communicate your unique value. The best way to do this is to be or become THE expert in your industry on a specific topic.

Plus, as the business environment changes rapidly, so do our product and service offerings. We must be able to adapt to new customer demands. What is needed one day, may be out of demand the next. So, building a personal brand is an important step to being able to quickly adapt.

What is a Brand?

Now, most people think that a brand is just a logo. This is a common misconception.

A logo is only a very small part of a brand. Imagine an iceberg. In your mind’s eye, picture the tip of the iceberg above the surface and the majority of the iceberg below the surface. In brand development, the logo is the tip of the iceberg. A brand is so much more than a logo. That is where the 5 Chords of Branding come into play.

Recently, I was speaking to one of my clients who is an aspiring speaker on the topics of Leadership and Customer Service. We will call her Michelle. Michelle has a successful business in the real estate industry and has spent the last decade or so building the business brand. She is a well known workshop leader in her industry but, now she seeks to take her knowledge of leadership and customer service and transition into becoming a keynote speaker on the main stage at sales conferences in different industries. img_1009

She needs to develop her personal brand to make this bold vision come to life.

Your goals may not be to move onto the main stage at a big national sales conference. Your goals may include expanding your service offerings to offer community workshops or your own events.

The point is that you never know where your career will take you and what opportunities are in store for you to share and inspire, and building your personal brand is the foundation for those dreams to become a reality.

A brand is comprised of 5 key elements, or chords, as we like to call them at Rock My Image.

How To Determine Your Brand’s 5 Chords

  1. Values – this is probably the most important aspect of a personal brand. What do stand for? What do you stand against? By identifying and communicating your values in your marketing you will attract like minded customers, partners, and supporters. Your community will begin to form and your work will be more fulfilling and purposeful because you will be true to yourself.
  2. Style – your visual style is important to develop so that you’re putting your best foot forward and able to stand out in a crowded marketplace. The includes the colors associated with your brand, the photography style, even what you wear!
  3. Message – what is your message? What you say is important in brand building, but also important is how you say it. What is the tone of your message? Are you funny like Ellen Degeneres or thought provoking like Oprah?
  4. Experience – how do people feel when they interact with your brand? Are they inspired, pampered, empowered? Think about all the ways one interacts with your brand and ensure they customer experience is consistent with your values.
  5. It Factor – many people think the “it factor” is something you are just born with. You either have it or not. Like a famous Hollywood celebrity, they were destined for greatness. You may feel like success is for other people. But, the truth is- you have “it factor” too! We all have unique talents and gifts that deserve to be shared with the world. Your quirks are what make you different, and in business different is good!

Why am I Telling You This Story?

Because once you have your 5 Chords established, the brand development process starts to come to life! You will build a business that is a reflection of your true self. Being confident in who you are and able to communicate it is the first step to being seen as the expert in your industry and financial freedom.

The main takeaway here is that you never know where your business will take you. So you need to be confident in your personal brand. Because it’ll be the foundation for your business dreams to become a reality.

 

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