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marketing coach Archives - Jen DeVore Richter

Authority Marketing 101

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Authority Marketing Wins

What if I told you that there were very important ways of marketing your business without advertising that could attract a new audience to you and help you build your tribe of the perfect leads?

I recently had two major wins by leveraging Authority Marketing.

Each month our agency publishes a new blog post and shares the blog article with our newsletter subscriber list. On our list is the Publisher of a local business magazine. Within 5 minutes of hitting send on our newsletter, Joe, the publisher of the magazine emailed me back to ask if he could use a section of my article and republish it in his magazine giving me full credit. Of course I said yes! What a great way for me to pick up additional valuable media exposure at no cost to me. 

Another win I experienced leveraging authority marketing is that I held a live webinar on personal branding. I had about 45 people register for the webinar and 22 actually joined me. From those 22 individuals I was able to book 7 new coaching prospect calls. So, by providing value in the webinar, I earned 7 new leads!

Positioning Yourself as an Expert

Leveraging authority marketing is an important tool in building your position as an expert in your industry and creating new business opportunities. There are basically eight main categories of authority marketing strategies I will cover with you here.

Lead Generation

The first category is lead generation. I like to create value for my blog readers and social media followers in the form of ebooks, success kits, podcasts, and other forms of information that solves their problems. By giving away this free information and adding value to my audiences I can in return ask for their email address to access it and build my email list and leads.

Public Relations

A second form of authority marketing is leveraging free media publicity using public relations. By offering your expertise to reporters, writers, and interviewers you can find yourself in the spotlight. Public relations is an important tool to be used to spread your message without having to pay for advertising.

Event Marketing

Events and event marketing is another form of authority marketing that can be very effective in not only building your lead list but also for finding your ideal customers and buyers. You can host your own events or offer to speak at other organizations events for increased exposure for your business as well as additional revenue sources.

Content Marketing

The type of authority marketing that I personally enjoy the most is content marketing. If you’re struggling to make sense of what to post on social media in a way that can grow your business content marketing is the answer. You could begin by writing a blog post for your website either every week or every month and then sharing that blog post to your social media accounts. Again this is another way of providing excellent value to your audience.

Public Speaking

The fifth way of leveraging authority marketing is in public speaking. Well public speaking is the number one most common fear I believe it is the number one most effective thing that you can do to grow your business effectively. I encourage you to invest in yourself as a public speaker and to obtain the training Jen provided inspiration and motivation.and confidence you need to feel comfortable speaking either in front of a group we’re on camera. This will be key to your success as a rock star professional. 

 

Referral Marketing

Referral marketing is the next category of authority marketing that you should play close attention to. Referral marketing is finding Key strategic partners or joint venture partners that have the same audience as you do but are in a different non-competing business category. By working together and leveraging your joint expertise and audience lists you can benefit each other by growing your business is to each other’s markets.

Book Authorship

The seventh type of authority marketing I’d like to discuss is book authorship. Writing a book can be a game changer in your business. Book authorship is very important if you have ambitions to become a paid professional public speaker, land media interviews at a high-level, or you could even use it as a sales tool to mail it to your targeted ideal prospects. With the advent of technology, writing and publishing your own book has become easy and fun.

Product Development

Product development is an important aspect of authority marketing that you should pay attention to if you’re looking to create new levels of freedom and fulfillment in your career. Product development entails taking your expertise and converting it into products that can be sold or given away for free to your target audience in an effort to grow your business. You could take your expertise as a consultant coach or service provider, and convert it into a book a DVD series, a web series, a physical product, or even a available on itunesworkshop. The important key here is to think about how you could work smarter and not harder by leveraging your expertise and scaling your business into new revenue streams.

Why Am I Telling You About This?

In closing, authority marketing is all about providing value to your audience. The more you share and give away your unique insights and expertise the more you will gain in return. 

Shifting Your Mindset

Authority marketing requires that you change your mindset away from focusing on the short term. To build a business with this type of marketing you need to think like a gardener. You’re planting seeds and watering so you can reap the harvest next season.

Actions To Take

The action that I would like for you to take is to answer the question, “If you were going to write a book, what would the title be?”

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Get a Marketing Breakthrough

By | business coach, social media | No Comments

CLICK BELOW TO LISTEN TO AN AUDIO MESSAGE TO YOU FROM JEN RE: VIP POWER DAYS

You guys! I am so excited! I have spent years and literally over 5,000 hours solving the problem of how to make Personal Branding & Online Marketing easy, fun and results oriented. It also helps with blog content.

Help With Blog Content

Recently, I had the pleasure of working with a new coaching client to teach her one of my hundreds of systems and the results were A-M-A-Z-I-N-G!

See, April is the Marketing Manager for a high-profile, local attorney. I won’t name names, but you’ve probably seen him interviewed on television and seen his billboards around town. April was stuck and frustrated. She had been trying to come up with a marketing system for writing blog articles and creating social media content that wasn’t a huge waste of time. And, her efforts were futile. When they came to me, she was super frustrated and feeling overwhelmed.

Content marketing is super important to her and her boss because it positions him as a thought leader in his industry and gives them valuable, shareable, unique content to load up their social media accounts and drive website traffic.

After working one-on-one with me, April now has an easy to use system for creating content based on keywords their clients are searching for, has the entire year planned out, and is no longer feeling stuck and frustrated.

Here is a Facebook post she made about it:

testimonial

Sweet! Right?

But, she and I aren’t the only ones that think it matters.

  • Content marketing leaders experience 7.8 times more site traffic than non-leaders. – Neil Patel for Content Marketing Institute.
  • According to a 2015 IBM Digital Experience Survey, 56% of marketers believe that personalized content promotes higher engagement rates.
  • Content marketing costs 62% less than outbound marketing & generates 3x as many leads says Demand Metric.

So, now I am putting together a limited time opportunity for you to spend half of a day with me so we can alleviate the frustration that you may be feeling about your branding building, social media or blogging efforts. Marketing is so valuable in building your brand, being seen as a thought leader, and driving traffic to your website. 

It’s here! VIP Power Day Special Offer

If you are like April and working as the marketing manager for a high profile service professional OR if you’re the boss looking for a simple, structured process you or your marketing coordinator could implement, then my new VIP Power Day coaching program is for you!

I am pleased to announce a new coaching program called “P.L.A.N. to Get Results! VIP Power Day for Brand Building & Marketing Mastery” where I’m going to help business owners, entrepreneurs, and influencers or the marketing teams that love them learn how to create a marketing system that is easy to follow and results focused.

Take the frustration out of creating and marketing your ideas to be known as the authority in your industry!

VIP Power Day spaces are limited to just 4 people this month to allow each Rockstar Professional to receive the personal attention and focus they deserve. They can be conducted in-person in Jacksonville, FL or virtually via conference call.

If personal branding, social media, blogging, or email marketing is frustrating you, please sign up for your own VIP Power Day using the link that I will provide in a sec…jen devore richter leadership coach

P.L.A.N. to Get Results! VIP Power Day for Personal Branding & Marketing Mastery

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Example ideas include:

  • Develop your content marketing strategy for the entire year
  • Take home your personal content calendar for blog topics
  • Gain an easy to use and implement system to take the guess work out of social media and blogging
  • Understand how to use your email list to drive website traffic and build your brand as an expert
  • Map out an online sales funnel that converts your fanbase into paying customers and clients
  • Plus surprise bonuses, access to our planners, tools, and checklists!

Total investment: Only $497

business growth toolkit

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  • Includes the Blueprint, Checklist, and Strategies Guide you need to build your brand

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Claim Your Spot TODAY to get the Free Gifts Valued at Over $500!

CLICK TO CLAIM YOUR VIP DAY & FREE GIFTS

CLICK BELOW TO LISTEN TO AN AUDIO MESSAGE FROM JEN TO YOU RE: VIP DAYS

 

Get your free success kit