Becoming a Great Leader
Here is why this is an important topic for you to know.
As business owners, entrepreneurs, and women in business, it is important for us to recognize that in order to get to a position where we can inspire and influence others and share our message, we need to be in a position of leadership.
Being a leader instead of a do-er frees you up from working IN the business to working ON the business. Working ON the business is an important step to take if your goal is to make an impact on others.
My Experience Story
When I started my entrepreneurial journey 12 years ago I made the mistake of trying to do everything myself. While I did have a small team of assistants that I had hired and trained, the mistake that I made was not building in the systems that I needed in order for the business to run without me in it.
My assistants were fantastic at helping me with specific projects, working specific events, and doing the tasks that were assigned as they came up. They were fun people to be around they kept me inspired and we all had a wonderful time working together. Where I went wrong was that I failed to create implement and document systems for every part of my business so that the team could run the business without me there to manage them.
Another mistake I made was that I had built a brand around my name so clients would only hire my company if I personally was the one that was providing the service. I had failed to build a brand that could be converted into an Empire. I had built a company based on my personal reputation and connections and created a nice job for myself within the business. But I had failed to build a self-sustaining company.
There are basically two components that every entrepreneur, business owner, or business professional needs to be a leader in their company. These two items are status and systems.
Status is your personal brand and how you are perceived in your industry. It is important to build a personal brand and reputation that positions you as an expert and a thought leader in your industry. Once you are seen as the authority in your space you will be able to spread your message to a wider audience and be given platforms from which to share your ideas.
Systems are Key
Systems are vital so that you can be active in working on your business as the Visionary and person in control of your company’s mission, culture and impact. Systems will allow you to scale and replicate the processes that you use in your company. Once you have systems in place team members can be trained to do things the way you want them to be done in order to achieve the result you desire.
Without status and systems together you will lack the ability to build a business that runs without you managing the day-to-day operations.
With status and systems together you will be able to build an Empire and team around you so that you can spread your message, start your movement and make a difference in the world.
If you are at the point where you are too busy working in your business or at your job to lift your head up raise your eyes and focus on the future ahead then you need to make a change and begin to elevate your status and create systems in your business.
Know Your Core Competencies
In order to build your brand and develop systems that will create your Empire you will need to know your core competencies so that you can leverage your strengths in your brand and business and hire talented people to help you fill the gaps with your weaknesses. For example if writing is not your favorite thing to do then it would be wise to invest in a professional copywriter and editor to help you express your ideas. Another example would be if accounting managing your books makes you cringe then it would be smart to hire a professional bookkeeper to help you manage your finances. By taking an inventory of your key competencies you’ll begin to see which tasks in your business need to be outsourced immediately and which tap you may consider doing yourself.
Why am I Telling You This Story and Giving You This Exercise?
I am sharing this information with you so that you won’t make the mistake that I made 12 years ago. My goal is to save you lots of time, lots of money and enable you to the fulfill your purpose. By elevating your status and developing systems that your team can run for you, you will be able to achieve your goals.
Jen provided inspiration and motivation.
Shifting Your Mindset
Elevating your status and developing systems will require that you change your mindset. Your mindset will need to be changed away from feeling like you are the only person that can work in your business. If you are a little bit of a control freak or type A personality that likes everything done just so, this is going to be tough for you. But you are probably the person that needs to hear this message the most. I say this with love because I used to be like that. I thought that my way was the best way. By creating systems for how I wanted things done and implementing a training program that my team could follow I’ve been able to achieve The Best of Both Worlds. I get things done the way that I want them to be done but other people do the work for me. This frees me up just focus on empowering women on their intro entrepreneurial journey and fulfilling my purpose in the world.
Actions You Should Take
The action that I want you to take this week is to create a list of 5 things that you could delegate out that will move your business forward. Take an hour or two and think about the top marketing tactics that you are doing currently in your business that you could hire someone else to do. Then make the time to outline a system for each of the five marketing tactics keeping in mind the goal that you will outsource or hire someone to implement the system for you. These could be writing your blog posts, designing your newsletters, scheduling your social media posts, editing video or audio files, or creating graphics for marketing materials.
A resource that I recommend for outsourcing small tasks is Fiverr.com if you’re on a budget.